Google Ad Grants Non-Profit Advertising Opportunities

June 29th, 2015 by Cary Goldstein

BLOG-nonprofit_opportunitiesDid you know that your 501(c)(3) organization might qualify for $10,000/month in FREE Google advertising?  You may be eligible for this advertising opportunity if you meet the following requirements:

  • Hold a valid, current charity status,
  • Accept Google Grant’s required application certifications,
  • Have an operational website with substantial valid content,
  • Certain organizations may not be eligible (Governmental entities, Hospitals, Schools).

Google Ad Grants Nonprofit Advertising Program Details

Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees participate in the program with the following restrictions to maintain their free nonprofit advertising on Google AdWords:

  • A daily AdWords budget set to $329, which is equivalent to about $10,000 USD per month,
  • Set a maximum cost-per-click (CPC) limit of $2.00 USD,
  • Approved non-profit advertising accounts can only run keyword-targeted AdWords campaigns,
  • Ads can only appear on Google Search results pages,
  • Non-profit advertisers can only run AdWords text ads,
  • Campaigns must be actively managed.

Google Grantspro Program

Google’s Grantspro program offers the opportunity to receive an increased spending cap of $40,000 in non-profit advertising each month. This represents an additional $30,000 added to the existing Google Ad Grants account of $10,000 per month, equaling an incredible opportunity for a total of $40,000 each month in free advertising. There are more stringent eligibility requirements, but if you meet them and get approved, this type of additional advertising budget can be incredibly valuable to just about any 501(c)(3) nonprofit organization.

Our team has been successful in helping accounts realize the benefits of expanding their reach through the Google Grants program by maximizing the financial opportunity available. This includes experience in meeting the criteria necessary to become eligible for the increased GrantsPro program. Take advantage of this amazing opportunity and increase your nonprofit advertising efforts right away. Contact JumpFly today and learn how we can help you apply for and manage your Google Grant advertising account.


Google AdWords and Call Tracking

May 11th, 2015 by Jeff Kramer

BLOG-AdWords-and-Call-TrackingThe importance of tracking call activity in the PPC world has long been understood. However, with the number of options available today, knowing the difference between them all can be confusing. In this blog post we will review options available for call tracking with Google.

At the most basic level, call extensions can be enabled to have your phone number display alongside ads. There are two options that can be enabled through the AdWords interface called Call Extensions: “My Own Phone Number” and “Google Forwarding Phone Number”.  The third option, “Website Call Conversions”, requires additional work of placing code snippets on your business’s website.

Call Extensions

“My Own Phone Number” will use your business phone number alongside ads. You may consider this option if you have branded your phone number and wish to maintain it as part of your AdWords campaign. “My Own Phone Number” does not allow for tracking or analytics to be associated with the number.

Enabling “Google Forwarding Phone Number” will insert a unique phone number alongside your ad to allow for basic tracking and analytics. Details such as area code, time the call was placed, how long the call lasted and if the call was connected are all tracked. Although the number is forwarded, the number on caller ID still appears as the originating phone number.

Adding phone numbers through call extensions is easy and should be enabled in most campaigns.  Both features can be enabled through the AdWords interface.

Website Call Conversions

“Website Call Conversions” is a feature that leverages the benefits of “Google Forwarding Phone Number” but carries the number to the website. A snippet of code is placed on your website which allows a unique Google Forwarding number to display on your site.

If the number is called from the website, this would be tracked the same as Google Forwarding number with the same analytics available. The benefit of having Website Call Conversions is that it allows for calls made from your website phone number to be tracked too.

Google provides some good options for including and tracking calls. The limitation is that tracking is exclusive to Google advertising and does not provide a means for tracking phone calls that fall outside of this advertising medium. To have a complete phone tracking solution you need to consider a third-party solution such as JumpFly Call Tracking.

JumpFly Call Tracking and other third-party services offer more complete solutions that allow for phone tracking regardless of advertising platform.

Third-party tracking is perhaps the best and most hassle free way of monitoring call activity. Independently adding website call tracking to your online advertising strategy will ultimately result in a more dynamic campaign. As with any solution, understanding the pros and cons of each as they relate to your business goals is ultimately going to dictate which option you choose.

Please call the team at JumpFly if you would like to discuss any of these options.

 


Google AdWords Call-Only Campaigns

April 28th, 2015 by Krystal Urlaub

BLOG-CallOnlyCampaignsWith more and more consumers searching on their smart phones for products and services, the need for mobile advertising is more important and valuable than ever for businesses. According to Google, 70% of mobile searchers call a business directly from search results. To address this, Google recently introduced a new campaign type called Call-Only Campaigns.

This is exciting news for advertisers who rely heavily on driving calls to their business. Now with this new AdWords campaign type, consumers will see your ad text with your phone number, call button and business name on their mobile devices. Once a consumer clicks on your ad, they will only be able to call you and will not have the option of being directed to your website.

One of the reasons that this new campaign type is so exciting has to do with the way you can now structure your mobile bids. Currently the only option to increase your mobile bids is to apply a mobile bid adjustment that uses your desktop bid as the baseline. For example, if you are currently bidding a $1 for the keyword “ppc advertiser” and have your mobile bid multiplier set to increase your bid by 100%, your max mobile bid CPC would then be $2. The potential issue with this type of bidding strategy is that if you need to raise your baseline bid, your mobile bid automatically increases and can quickly grow.

With the new Call-Only Campaign you can now bid for calls based on your target CPA, ROAS or by applying a manual max CPC. You also now have the ability to set your max CPC bids at the keyword level instead of a mobile multiplier at the ad group level. It’s important when setting these bids to remember that you are now bidding based on how much a phone call is worth to you and not a click to your website.