Did you know you can set up scheduling for Sitelinks in your Google AdWords campaigns?

Let’s say if a customer orders by 2 PM during a business work day, you are able to ship their order the same day. You can set up an AdWords Sitelink that announces that fact — Your Order Ships Today — and use the Sitelink Scheduling feature to only have that particular Sitelink running from Midnight to 2 PM during the work week.

When you edit an AdWords Sitelink, you are presented with an option to create a custom schedule for that Sitelink. In this area, you can choose particular days or stretch of days, and also choose times of day when this particular Sitelink will show up to the searcher. You can choose All Days, Monday to Friday, or even set up a schedule for individual days of the week.

You could also design a custom landing page on your website that reaffirms this to a searcher who clicks on that AdWords Sitelink. Perhaps even include a timer countdown on this customized landing page with a strong call to action to create a sense of urgency and get the user to complete their transaction. This can be a good way to take advantage of your company’s efficiency and give a potential customer a strong feeling of satisfaction from their purchase.

You can also set a Start Date and an End date for your Google AdWords Sitelinks if you want to run a promotional special only for a certain time frame. Again, you could create a custom landing page on your site to use in conjunction with this special promotional Sitelink to reinforce the special offer’s message.

Andy Miller, Google’s Head of Mobile Search Sales and Strategy and one of the presenters, stated that less than 5% of AdWords advertisers had separate mobile campaigns (mobile is defined by Google AdWords as a Smart Phone and does not include Tablets). Enhanced Campaigns were created to “simplify” the situation for that 5%. This begs the question, if so few advertisers were doing it, why was it so important to combine all devices back into one campaign? That question was not answered.

But to focus on what’s coming, and how it may impact your PPC management, here’s the pros and cons of the new Device Targeting.

Pros:

- The ability to set a base PC bid, and then set a bid adjustment either higher or lower for a mobile device (from -100% to +300%).

- The ability to bid differently based on geographic location (range is from -90% to +900%). For example, I can set my bid adjustment to 200% for someone who searches and is within 5 miles of my pizza place.

- The ability to set my bid adjustment based on time of day (range is from -90% to +900%). This is something they’ve always had, so not really new, they just didn’t take it away.

- Google will determine which ad makes the most sense to show to a searcher, based on device (also see Con list). You can create a mobile-optimized ad, and click a check-box for Mobile preferred, and if the searcher is on a mobile device, your mobile preferred ad takes precedence over your standard text ad.

- According to Google, it will make management of your campaigns simpler. Instead of having copies of campaigns for each device and having to manage and optimize each separately, now there will only be one place to manage it.

Cons (and this is where the uproar was on Twitter while the Enhanced Campaign webcast was going on):

- You can’t opt out of mobile. We have clients whose sites do not work on mobile devices, due to flash or other reasons. We don’t want to show on them. We can’t opt out. The best we can do is set our mobile bid adjustment to -100%. That’s supposed to prevent you from showing on mobile devices.

- You can’t opt out of showing on tablets. I have clients whose sites do not work on tablets, but I have absolutely no way to stop them from showing on those devices.

- You also can’t bid differently, higher or lower, on tablets. We also have clients where we specifically target tablets more aggressively than desktop, but I can’t do that either.

- All bid adjustments are at the campaign level only. That means if I have an AdGroup or a keyword that performs differently (either better or worse) than the PC/tablet, I can’t bid differently.

- Google will determine which ad makes the most sense to show to a searcher, based on device (see Pro list). You can create a mobile-optimized ad, and click a checkbox for mobile preferred, but based on comments I’m seeing on Twitter from people who have Mobile Preferred ads, those ads are being truncated, so for now, it’s in the Con column.

- You can’t opt out of specific operating systems and you can’t bid differently to them. If I have an iPhone app that I want to advertise, I can’t stop my ads from showing on Android devices. We have clients that have iPad-only apps, but  I can’t stop my ads from showing on Android tablets at all, and I’ll have to make sure to bid at -100% for mobile devices.

- You can’t opt out of desktop. We’re absolutely stuck here. There’s no way to bid higher on a mobile device and lower on desktop, because desktop bids are the baseline bid that all bid adjustments work off of.

@bsquatch tweeted during the webcast: “Sorry, you still have to order anchovies, just request 100% less than normal.” That is a fantastic analogy. To take it a bit further, let’s “order” a Google AdWords pizza. You hate anchovies, green peppers and onions, so you ask for -100% less of those toppings, and -50% mushrooms because you’re not a huge mushroom fan but some is okay. You really like tomatoes and garlic, so you order 150% of those. And finally, you’re trying to be good and would like thin crust, but it’s not an option – your only option is deep dish. That’s how the Enhanced Campaign rollout is at the moment – but the hope is that over time, more options will come available.

I’m trying really hard to refrain from judgement on whether Enhanced Campaigns will be good for our clients or not until we start running them and see how they perform. I honestly think there’s some great things about it for those advertisers who are local or have brick-and-mortar stores. The clients I’m most worried about are ecommerce without brick-and-mortars. Only will time will tell how this affects them.

While the foundation of location targeting will remain the same, such as targeting and excluding locations, we now have the ability to bid more or less on a physical location or distance from a location, such as a business address. Google’s addition of bid multipliers using location-based segments is a great addition to the AdWords program. The ability for advertisers to decide how aggressively they would like to target consumers based on physical location, adds a whole new dimension to geographic targeting.

With Location-Based Bid Multipliers, a brick-and-mortar business, whose customer base is strictly local, can add a 150% bid multiplier for searches within a five mile radius from their store and a bid decrease for anyone who is located beyond 15 miles but still within a 30 mile radius. The idea behind this strategy is that not all consumers have an equal chance of converting. For many businesses, the location of a potential customer is the biggest component in the conversion equation and needs to be taken into account for effective PPC Management.

This advanced bidding feature is also incredibly valuable for an eCommerce business. Often times, eCommerce advertisers have large quantities of campaigns targeting an entire country. Although they do not perform equally in all locations, the idea of having to split out hundreds of campaigns to target every state, or even specific cities, can be overwhelming and extremely time consuming. Even if campaigns were eventually split, being left with tens of thousands of campaigns, it would be more difficult to manage effectively. Keeping campaigns consolidated while being able to add bid multipliers to specific locations based on performance is a far more efficient alternative.

The addition of Enhanced Campaigns is a big move for Google and it’s going to be an interesting journey to see how these features impact ad performance. While there are a few features that I do not agree with, bid multipliers for location targeting is one I am very excited about.

You may have heard something on the news or online yesterday about the big changes coming to Google AdWords and how they might impact your PPC Management.  Google  is revamping (in their words “upgrading”) the way they handle AdWords  Campaigns, and are calling the changes Enhanced Campaigns.

Google’s reasoning for this switch is that people have become multi-device users – moving from mobile to laptop to PC to tablets and back again – and Google is touting the change as “marketing for a constantly connected world.” These new Enhanced Campaigns are intended to allow easier tracking of conversions across devices and conversion types, to deliver targeted ads based on context (including device, time of day and proximity to location) and to simplify campaign and budget management.  This concept certainly sounds intriguing.

The details are still rather limited on how  these changes will affect existing Google AdWords campaigns.  We do know that advertisers will not be able to target mobile and tablet device users with separate campaigns, which will affect some of our clients dramatically. We also know that the changes will be complex (for all that Google says they will help simplify campaign management). I know that I will not be rushing into adopting new Enhanced Campaigns until we have a lot more information about it (especially since the Upgrading to Google AdWords Enhanced Campaigns document is 32 pages long – somehow that doesn’t sound simple).

Enhanced campaigns will start showing up as an option starting this month and all accounts will have to switch by June of this year.

Google for years has offered both a free version and a paid (PPC) version, but started transitioning to a 100% paid platform in the US in May. The transition completed mid-October. Google has been experimenting with position (PLAs may be in the upper right, pushing search ads in positions 4 and higher further down on the page) and number of images (as few as two to as many as eight).

I noticed that those clients that do not have PLAs are seeing a big drop in impressions, clicks and conversions. The change was gradual, starting in June, but October saw the most impact. It’s particularly impacting those clients who were quite successful in positions 4 and higher.

If you have an ecommerce website and you are not doing PLAs, I highly encourage you to start. You can find out more information at http://www.google.com/ads/shopping/.

You’ll need to create a Google Merchant account and load your feed in Google-approved formats, and then keep the feed current, at minimum every 30 days. Once that’s done, you’ll also have to create PLA campaigns and manage them. The PLA campaigns are pay-per-click and there are ways to optimize them, just like regular Search and Display PPC. Just like any PPC campaign, don’t set-it-and-forget-it. If you’re looking to hire a PPC management company, make sure that they also have experience with successfully managing PLAs.

Let’s say I have a client with a PC campaign, a mobile campaign and a tablet campaign, and wants to spend $100 per day. Before Shared Budgets, I would have to decide the budget for each campaign. In theory, if I know the volume that the client gets for each device, I can allocate the budget to each campaign. But it’s not a fool-proof method. What happens on days when mobile sees a spike in traffic and could use extra budget? The Desktop or tablet campaign might not have hit that budget and it would have been great to add that extra spend to the mobile campaign. With shared budgets, I don’t have to worry about some campaigns under spending and some always hitting their budget.

Setup is very easy and can be found in the Shared Library > Budgets.

Make sure to check your Bidding and Budget Delivery Method. Per a Google post on the AdWords Community “Please make sure that your delivery method in the campaign settings of each of the linked campaigns all reflect the same delivery method setting. This is important as one linked campaign with an accelerated delivery method could easily burn through all shared budget, leaving any other linked campaigns setup on standard delivery with no budget to show their ads throughout the day.”

And make sure to watch actual performance. Similar to the delivery method issue, if one of your campaigns burns through budget faster than others, it may leave the others with nothing. As with all Google options, don’t set it and forget it – you need to make sure you evaluate performance and see if the option is working as you want it to.

It’s not an option that needs to be set for everyone, so I’m starting cautiously with just a few accounts where it really makes sense to see how it performs.

Most of us are familiar with the available keyword research tools that are out there, but there is one more that deserves a mention. It is a free plug-in from the people of Microsoft. As long as you have a Bing Ads account, and use the ’07 or newer versions of Excel, you’re just a few clicks away from a quite powerful, insightful research tool – Bing Ads Intelligence.

With Bing Ads Intelligence, you can generate keyword lists while working in Excel. This intuitive interface allows you to pull fine-tuned search data from Microsoft and Yahoo! websites, create and customize keyword research templates that apply directly to your business, as well as find more affordable keywords to maximize your investment. Not only can you gain insight into average performance, demographic targeting, bid estimation and traffic volumes, but this great tool also automatically organizes the information so you can easily understand the data that is being provided.

If you’re like me, finding the best keywords possible is the goal. If you feel like you’re just not getting the results you crave, I suggest adding the Bing Ad Intelligence tool to your keyword research arsenal. You won’t be disappointed.

Here’s 11 of my “requests” in random order:

1. The Keyword Tool: I swear this thing keeps taking steps backwards, instead of improving. The results get less and less relevant, and the really  relevant terms don’t even show up unless I throw in different keywords. It’s been bad for over a year and a half, but just keeps getting worse. And it’s really easy to work for awhile on building a keyword list and then lose the whole thing by going to a different screen.

2. Ad End Dates: clients run promotions that we highlight in ads all the time, and nine times out of 10, they end on a Sunday night or at midnight, any time when we aren’t in the office to pause the ads. Why can’t Google give us ad expiration dates? They can do it on campaigns, why not ads? Labels and Rules help fill the gap, but an expiration date when I create the ad would be fantastic.

3. An Option for Enabled Ads and Keywords: Google allows us to show only enabled Campaigns and enabled AdGroups, but we have to see ALL keywords and ALL ads, even if they are paused. I don’t delete anything – I like to pause instead, so I might have 25 ads in an AdGroup. Let me hide those paused ads, and hide paused keywords, so I only see what I really need to see.

4. Search Partners – More Transparency and Control: the Search Partner network can be a great thing or a not so great thing, but it’s really hard to tell. We can see how it performs as a Segment on the Campaign, but that’s as far as it goes. I can’t target them with a separate campaign and budget, I can’t bid higher or lower, and you can’t exclude certain partners and run on the rest. It’s either all Search Partners or none. And some search partners are just plain bad for business.

5. Keyword data “Other Search Queries”: I love the fact that we can see the search queries that we are getting clicks, but what about all those “other search queries” – I would love to see the ones we DON’T get clicks on. If we’re showing on irrelevant terms, I’d love to negative them. It only makes what I show on more relevant to the user, and that’s what Google’s mission is all about.

6. Site Link Extensions: like I said in #3, I like to pause things instead of deleting them, but Google’s doesn’t always give me the option to pause. Sometimes I can only add or delete. Like in Site Link Extensions. I get that I can only have one set running, but let me pause and add new ones so I can go back and compare.

7. Click Fraud Reporting: give me more insight here. You show me that there are invalid clicks, let me act on it by seeing what IP addresses so I can exclude them. And expand the list of IP exclusions per campaign beyond 100. I have clients who use click tracking software to find suspicious active and want to exclude way more than 100 IP addresses.

8. Alerts on the Campaign Tab: they don’t go away! And now there’s a new alert on the campaign tab that shows you when Ads have been disapproved (which is handy). The problem is, when you fix the disapproved ads, the alert doesn’t go away. I’ve had alerts still sitting there even thought the ads were fixed 10 days ago. They either need to disappear automatically or I should be able to dismiss them. Same with the other Alerts that show there – let me dismiss them or let them lapse. (I’ve had User Invitation Alerts that have been there for months.)

9. Campaign Dimension Filter: I love the Dimensions tab – one of my favorite places to look for insight – but it’s either for all the campaigns or just one of the campaigns. I’d love to be able to filter them to show me a grouping of my campaigns in that tab, like all my Search campaigns, or all my Mobile campaigns.

10. Call Extension: don’t get me wrong, I like the call extensions, it’s just that when I want to add an existing one to a new campaign, I can’t see any specifics about it – is it for mobile devices only or is it call tracking? I can’t tell until I add it, and then many times, I picked the wrong one and I have to delete it. Give me the settings with the phone number in my pick list and that will solve that issue.

11. Google AdWords Support: I don’t have anything against the team itself as they are wonderful, just a couple things about how they respond on email. We use gmail for business and I have conversation threading on. The default subject line of an email from AdWords Support is Phone-Call Followup, so all my responses from various reps are threaded together into one ginormous conversation. I have one that’s been going on since July 6th between myself and about five Google Support reps, that’s over 56 threads long. The other thing is when they respond, they don’t tell you what client it’s about. I’ll get emails “Everything is fine now!” but I don’t know which client it’s for. If they would just alter their subject line to indicate that client, it would solve both solutions.

That’s it – that’s my request list. For now. How about you? What’s yours?

The concept is great: go to your Keywords or Ads tab, and create a filter for Delivery: Disapproved and voila! there are your disapproved keywords or ads.  Unfortunately, the system restricts the number of keywords that can be shown on the Keyword tab. If you’re over the limit, the system gives you no results and requires you to pick an AdGroup. The disapproval emails we get don’t tell you the AdGroup. The Alerts in the UI don’t tell you the AdGroup. I have campaigns with 500 or 1000 AdGroups – I have to manually go through each and every AdGroup to try to find which one has disapproved keywords.

The whole limiting the number of keywords on the keywords tab has been something that’s been an issue for months anyway.  It’s exasperating to me that they made the change to show all Keywords in a Campaign, but only if you have small campaigns. And now the new “improved” way of finding disapproved keywords but limiting how you see them just adds insult to injury.

My plea to the adCenter Engineers: Take the limit off the number of keywords that can be shown in the Keyword tab and it solves the problem. We can see all our keywords AND we can find keywords that are disapproved in our campaigns. And we won’t have to bother our account reps for help every time we have keywords disapproved – a win/win/win for everyone!

If you have a Google Merchant Account, you have probably heard that Google is doing away with the free product listings that have been showing for years, and moving to a strictly paid version. There’s a whole lot of confusion about this.

First off, Google Product Listings and/or Google Product Ads are those little thumbnail pictures of product with the price of the product. The free version used to show up on the left hand side, within the natural listings, and the paid version showed up in the upper right-hand corner.

Paid Google Product Listings have been around for a long time – I’ve been managing them for more than a year for some clients – so the paid aspect of product listings is not new, which is a surprise to a lot of people.

Google has done a good job of announcing the change, but here’s where they’ve dropped the ball and causing confusion for people who are already doing paid Product Listings. When you login to Google Merchant Center, a huge red box comes up, telling you that to keep you Product Search listings active on Google, you need to setup a new campaign.

The problem is it doesn’t take into consideration that you may already HAVE a Product Listing campaign running in Google AdWords. (The only time you don’t get this warning is if you have a campaign that you created through the Google Merchant Center.)

This is bad planning on Google’s part. I’ve had a number of clients panic and create new campaigns (which automatically get dropped into Google AdWords, as that’s where the campaign is actually managed), even though they already have a Product Listing campaign running. The new campaigns are probably not filtered and all the products have the same bid, regardless of value, which is causing issues for profitability. And I’m not the only account manager here that it’s happening to, so it has to be a wide spread issue.

If you are running Google AdWords, before you create a new Product Listing campaign in Google Merchant Center, check and see if you actually need to. If you have an outside management company like JumpFly, you might want to check with them first too.

Since the Search Alliance was formed between Yahoo! and Microsoft in early 2010, we have seen tremendous growth and success for our clients advertising on these platforms.  However, when the systems and support staff of two major companies merge, there are bound to be some hiccups and growing pains.  Thankfully both Yahoo! and Microsoft are fully committed to providing the best experience for agencies, direct advertisers and people doing the searching.  This commitment was solidified by the extremely in-depth, Yahoo and Microsoft moderated, roundtable discussion period.  During this time, three of the eight people at our table were representatives of the Search Alliance, with one being a dedicated note-taker for the group.

Within the roundtable discussion, we were encouraged to provide as much positive and negative feedback as possible.  It was extremely refreshing to have the captive ear of people who could actually do something with our gripes and suggestions.  Our table definitely gave our moderators what they were looking for, and then some.  There was some great feedback provided to the Search Alliance that I am confident will be taken back to their Product Managers, Engineers and Directors.

Not only did we provide valuable product input, we were also informed about enhancements that will be coming with future updates to the AdCenter platform and the programming that takes place behind the scenes.  These enhancements will help JumpFly manage paid search accounts in Yahoo! and Bing more efficiently and effectively. **Spoiler Alert:  There will be an MCC-type management platform coming soon and they are diligently working on increased data transparency and improved API functionality.  We also learned about the MAI (Microsoft Advertising Intelligence) Tool.  This is a powerful Excel extension for effective keyword research using Yahoo! and Bing data as opposed to Google’s Keyword Tool.  If you are advertising on the Search Alliance network and haven’t used this little gem, I strongly suggest giving it a whirl.  I know you will be happy with the quality of keywords it provides.

Another new feature we were given a sneak peek of is Yahoo Axis – the new search-oriented browser add-on and iOS app. With the browser version of Axis, when a user types in a search query they aren’t taken to a traditional SERP page, but rather a social portal that shows them whether their Twitter followers and/or Facebook friends are talking about what they need to know about.  If you have an iOS device, the experience is even cooler.  You can browse on your desktop, save your results and pick up right where you left off on your iPhone and/or iPad.  Very cool social search smashup that doesn’t have ads yet, but has the potential to be a great enhancement for paid search opportunities in the not so distant future.  Take a look at Axis, give it a whirl and see if your friends are talking about what interests you.

In conclusion, the Yahoo! and Bing Search Alliance is bringing us some pretty amazing innovations in the next few quarters.  I am truly excited to see how they implement the changes that were suggested at the Advertiser Forum.

According to a recent Official Google Blog post, your Google Places account for your local business will soon be obsolete.  If your business has yet to embrace the awesomeness that is Google+, now would be a great time to start learning how Google+ can help you interact with both current and potential new customers.  All good things come to those who wait and this exciting Google improvement is no different.  Google+ Local will be rolling out and replacing Google Places accounts in the next few months.  What does this mean for your local business?

If you are a local business that has a Google Places for Business page – great news:  Your Places page will be automatically transitioning into a Google+ Local page with little to no effort on your part.  According to Google, you will still be able to log in to and manage your local business information through Google Places for Business.  From there you will be able to verify and update basic listing data and respond to reviews.

If you have already created a Google+ Page for your business – great job:  You are ahead of the curve and should be receiving information from Google on how to link your Google+ Page to your local listing.  Once the transition is complete, your Google+ Local page will be a fully functional social media machine capable of all sorts of complex customer interaction and fun stuff like status updates, hangouts, circles and more.

Either way, the announcement of Google+ Local is super exciting for local businesses.  Why not take advantage of all the cool social features being offered by Google+ Local?  Don’t forget to thank the Google for another free and extremely robust way to keep your business in front of customers.

Did you know that over 20% of searches on Google are related to location, and that 88% of people who search for local information on their smartphones take action within the same day?  Local advertising on Google is HUGE, and if you are using Google AdWords to advertise your business locally, we have some very exciting news.  Google recently introduced three new features that will allow local advertisers to create ads more relevant to potential local customers.

The first local advertising enhancement is the ability to target customers by zip code.  Prior to this, advertisers were only able to target their accounts by cities and/or metro areas.  Google AdWords campaigns will now have the ability to target over 30,000 US zip codes with performance statistics available at the postal code level.  This means that you will be able to literally SEE exactly where your clicks are coming from and the quality of leads you receive from each specific postal code.  Advertisers will then be able to optimize their campaigns based on which area produces the highest ROI for their business.

The next update to Google AdWords local advertising is the ability to have “more clarity and control” through advanced location targeting.  Basically, Google is making the location targeting options easier to understand and implement by allowing them to easily ensure that people who should be seeing their ads do, and those who shouldn’t don’t.   This update should improve the click-through-rates (CTR) for locally targeted campaigns.

The final, and in my humble opinion, most exciting update to Google Adwords local advertising is the ability to create Location Insertion ads.  Similar to Keyword Insertion ads, location insertion allows ad text to by dynamically updated to include city, postal code or phone number that matches a searcher’s geographic location.  This update will allow advertisers to have extremely relevant and customized ad copy shown to potential local customers.  In order to start using location insertion, location extensions must be enabled in the campaign.  Next a parameter tag will need to be added to the ad text.  Google will then replace the parameter in the ad with information that most closely matches the location extension of the local searcher.  These location specific parameters can be inserted into the ad title, description lines and both the display and destination URL fields making for extremely relevant local ads.

Since the introduction of SiteLinks, Google has been collecting a lot of data, as well as experimenting with a plethora of expansion opportunities. The conclusion to their never-ending testing and tweaking has been called “one of the strongest performing experiments” at Google.  Enhanced, augmented, amplified, or upgraded – any way you put it, the Google SiteLinks Extensions have grown up and out, literally. SiteLinks blossomed from a few lines of directed links to full-fledged custom ads created by advertisers.

On February 14th, as Google took the cover off the Enhanced SiteLinks experiment, and worldwide advertisers should be excited to see the new amazing opportunities available to them.  Advertisers can now show their original ad, as well as four additional ads pulled from active ads closely related to the SiteLinks in their campaign.  This new feature effectively triples the real estate for the advertisement!

See an example of Google SiteLinks here.

Wouldn’t it be nice if these Enhanced SiteLinks were simple to implement? Unfortunately, they are not.

As with many of the new (and somewhat confusing) intensified features Google AdWords rolls out, Enhanced SiteLinks can be complicated to master.  The account managers at JumpFly have found that best practice is to create ad copy as closely related to your SiteLink’s titles as possible.  If your account then meets the proper criteria, your SiteLinks may show as Enhanced SiteLinks.  If your account is given the opportunity to to display these new, powerfully dynamic ads, the rewards could be truly amazing.

When I say “true, mobile-friendly website,” I don’t mean your regular website viewed on a smartphone, but actually optimized for the mobile user experience. Two-thirds of smartphone users performed shopping functions (including purchases, product comparisons, coupon searches, taking product pictures or retail location searches) in the month of September. (Another interesting statistic from this study is that 56% of people were in their home when purchasing, when they most likely had access to a desktop or laptop computer.)

Here’s why having a mobile optimized site so important (these statistics are from the 2011 Harris Interactive Mobile Transactions Survey, released in March of 2011): 63 percent of all online adults said that if they encountered a problem conducting a mobile transaction, they would be less likely to purchase from that company by any other purchase means. That means, if a potential customer’s mobile experience doesn’t work, you have lost them, not just for now but the future too. And four out of five of those that have had a problem will share it with others, either via in-person conversations or via a blog, Twitter, Facebook or other social media. Talk about viral marketing gone bad.

And from Compuware “What Users Want From Mobile”, 50% of users won’t return to a site where they’ve had difficulty and 40% have turned to a competitor’s site after a bad mobile experience. So not only is a bad mobile experience hurting a company now and in the future, but it’s actually beneficial to their competitors!

Mobile websites matter and that only will increase in the future. If you don’t have one, get one and sooner, rather than later. You can go to Google’s website www.howtogomo.com to see how your site stacks up, view best practices and some really compelling case studies.