Bing Shopping Campaigns Out of Beta

August 18th, 2015 by Miranda Rutkowski

blog-bing-shopping-out-of-betaBack in April, the Bing Ads team announced their new Bing Shopping Campaigns beta. And after four short months, on August 6th, Bing Shopping campaigns launched to all US Bing Ads customers. This new campaign type is similar to Google Shopping campaigns that have been in place since replacing Product Listing Ads last year. If you are an advertiser who is currently using Bing Product Ads and/or Google Shopping campaigns, you will love the new Bing Shopping Campaigns.

One of the most notable benefits to the new Bing Shopping Campaign type is that you can import your Google Shopping campaigns easily. If you’ve spent time optimizing your shopping feed for Google, it’s nice to see that you can import from Google AdWords without a headache. Hooray for Google and Bing playing nicely together and eliminating double work for advertisers and PPC management companies! (One caveat about Bing Shopping is that there is not Bing Ads Desktop Editor support yet, but Microsoft says that it is coming soon.)

Other benefits to Bing Shopping Campaigns include:

  • API support, streamlined management through the Bing UI,
  • Additional reporting,
  • Enhanced insight into the performance of the campaigns.

It’s never been easier for Bing advertisers to connect with potential customers. Another great feature of Bing Shopping Campaigns is the ease of management through the Bing UI which includes competitive intelligence for more efficient campaign optimization.

With Bing Shopping Campaigns out of Beta, it’s the perfect time to start working with a professional PPC management company like JumpFly to get the ball rolling. Bing Shopping is an excellent way to start getting highly-qualified potential customers to your site.


Check the Titles of Your Products in Your Shopping Feed

August 3rd, 2015 by Jack ODonnell

BLOG-CheckShoppingTitlesIt’s astounding what some simple changes in the title line of your products in your Google Merchant Center feed can do for your Google Shopping campaigns in Google AdWords. Google gives serious weight to the first five to ten words in the title line for products when their system decides which keyword search phrases will trigger your Google Shopping Ads to show in Google’s search results. By taking the most important core keywords that directly relate to what the product is that you are selling and moving those keywords towards the front end of the title, you can often make dramatic improvements in the performance of your Google Shopping campaigns. After all, the first objective is just to get your Google Shopping Ads to show up in the search results. You need the Shopping Ads to show before a potential customer can click on them.

Sorry if I might be belaboring the obvious here, but sometimes you have to go back to the absolute core fundamentals and start with the most basic steps. Without a solid foundation, you will have nothing to build on. It’s worth the time and effort to do a review of those title lines. We have seen improvements happen in real-life scenarios when optimizing title lines in this manner. By re-writing one title line on one product, we have seen that one product go from getting about one or two sales a day in Google Shopping to getting 15 to 20 sales a day on the same product. And it was all due to simply optimizing and re-writing the title of the product, and putting important keywords front-loaded at the beginning of the title.

JumpFly can work with you to discuss what improvements you can make to your product titles. JumpFly also offers Product  Feed Management to their clients as another service, taking the raw feed data and optimizing it for Google Merchant Center, as well as Bing and other Comparison Shopping Engines.


Showing Seller Ratings With Your Google AdWords Ads

July 7th, 2015 by Sandi Goldstein

BLOG-ShowingSellerRatings-with-AdWords-AdsGoogle has another unique tool to help advertisers make the most of their paid ad space. Advertisers can include Seller Ratings as part of their ad and can take advantage of this feature to highlight the quality of their products or service and lend additional credibility to their business.

There is no cost involved in showing Seller Ratings with your ads, but ad click charges apply as they normally would. These extensions can appear in ads in the top positions, either just next to or just below the display URL. Your business must have at least 30 unique reviews (each from the past 12 months) and an overall rating of 3.5 stars or higher in order to be eligible to have Seller Ratings appear alongside your ad. There is nothing additional you need to do (and it’s important to note that you can’t force Google to show your ratings), but if you prefer not to have Seller Ratings appear with your ads, there is an opt-out feature available as well.

In order to compile these Seller Ratings, Google pulls reviews from a number of sources including Google Trusted Stores, StellaService, Google Consumer Surveys, and individual reviews from a seller’s domain from a wide variety of third-party sources. Google automatically filters out any reviews it considers to be questionable.

If your store doesn’t yet feature reviews, you can apply for free to become a Google Trusted Store by following this link: Google Trusted Stores.

In order to get the most out of Seller Ratings and to ensure that the reviews shown are as accurate as possible, there are things that you, as an advertiser, can do to improve the quality of the ratings shown.

  • Make sure your customers have a positive experience! Great customer service is key to building customer loyalty and earning positive reviews. Encourage your customers to fill out a review!
  • Interact with your customers. Use Social Media to re-engage former customers and recruit new ones. The more you engage with existing and potential consumers in a positive way, the more brand recognition you’ll have, and the more likely they will be to leave positive reviews.

In order to make it easier for advertisers to understand how effective these automatic extensions are, Google has unveiled its new Automated Extensions Report.