Enhance Your Google Ads with AdWords Structured Snippets

July 12th, 2016 by Cary Goldstein

BLOG-enhance-your-ads-with-adwords-structured-snippets (1)Google introduced an Ad Extension type awhile back, which allows advertisers to include additional content highlighting specific aspects of your products and services. This feature provides the ability to call attention to a variety of data elements that should be applicable to most business models within a number of pre-defined Headers listed below:

  • Amenities
  • Brands
  • Courses
  • Degree Programs
  • Destinations
  • Featured Hotels
  • Insurance Coverage
  • Neighborhoods
  • Service Catalog
  • Shows
  • Styles
  • Types

You have the flexibility to choose which specific customized values to then include under a particular Header such as the individual Brand names of the products you offer, or the styles of clothing, as two examples. In addition, AdWords Structured Snippet extensions allow the flexibility of scheduling options which include specific start and end date, day of the week and hours of the day which can be valuable controls. You also have the ability to produce Mobile preferred snippets, if desired.

These additional insights into your specific products and services can help increase click-through rates in addition to improving the quality of traffic to your website. It’s important to remember that Ad Extensions typically boost the performance of your Ads, and are also a factor in the overall Ad Rank. While Ad Extensions are not always eligible to show, the more you have implemented, the better each auction is able to select the most effective combinations of extensions to help improve overall performance. Adding these new Structured Snippet extensions into the mix provides another opportunity to further enhance the impact of Google AdWords Ad Extensions on your account performance.

Google Ad Grants Non-Profit Advertising Opportunities

June 29th, 2015 by Cary Goldstein

BLOG-nonprofit_opportunitiesDid you know that your 501(c)(3) organization might qualify for $10,000/month in FREE Google advertising?  You may be eligible for this advertising opportunity if you meet the following requirements:

  • Hold a valid, current charity status,
  • Accept Google Grant’s required application certifications,
  • Have an operational website with substantial valid content,
  • Certain organizations may not be eligible (Governmental entities, Hospitals, Schools).

Google Ad Grants Nonprofit Advertising Program Details

Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees participate in the program with the following restrictions to maintain their free nonprofit advertising on Google AdWords:

  • A daily AdWords budget set to $329, which is equivalent to about $10,000 USD per month,
  • Set a maximum cost-per-click (CPC) limit of $2.00 USD,
  • Approved non-profit advertising accounts can only run keyword-targeted AdWords campaigns,
  • Ads can only appear on Google Search results pages,
  • Non-profit advertisers can only run AdWords text ads,
  • Campaigns must be actively managed.

Google Grantspro Program

Google’s Grantspro program offers the opportunity to receive an increased spending cap of $40,000 in non-profit advertising each month. This represents an additional $30,000 added to the existing Google Ad Grants account of $10,000 per month, equaling an incredible opportunity for a total of $40,000 each month in free advertising. There are more stringent eligibility requirements, but if you meet them and get approved, this type of additional advertising budget can be incredibly valuable to just about any 501(c)(3) nonprofit organization.

Our team has been successful in helping accounts realize the benefits of expanding their reach through the Google Grants program by maximizing the financial opportunity available. This includes experience in meeting the criteria necessary to become eligible for the increased GrantsPro program. Take advantage of this amazing opportunity and increase your nonprofit advertising efforts right away. Contact JumpFly today and learn how we can help you apply for and manage your Google Grant advertising account.

Boost Conversions With Google AdWords Dynamic Search

August 11th, 2014 by Cary Goldstein

BLOG-boostConversionsWhen exploring AdWords management opportunities, Dynamic Search can be an effective supplement to conventional keyword targeted campaigns, especially in a business where you routinely have new product listings or items temporarily changing in availability. In this type of environment, along with the fact that search behavior can be a moving target (on average 15% of search queries each day have never been seen before by Google’s Search Engine), even well managed AdWords campaigns containing thousands of keywords can miss potentially relevant searches, experience delays in creating ads for new items, and become temporarily out of sync with the full range of products available on your website at any point in time.

Dynamic Search Ads are a great way to target relevant searches with dynamic ads generated directly from your website content. A well-structured Dynamic Search campaign can effectively complement your existing keyword targeted ads to achieve broader coverage across all of your products and generate incremental sales.

How Dynamic Search Works:
Google maintains an active index of your products using their web crawling technology. Whenever a relevant search occurs that is not already covered by a conventional keyword-targeted campaign, Google dynamically generates an ad with the headline based on the specific search query and brings traffic to the most relevant landing page identified through their product indexing. This allows for more comprehensive exposure on your product inventory without disrupting your existing keyword campaigns.
 Dynamic Search Image

Set Your Coverage Target:
You can choose to target your whole website, specific categories of products, or even pages containing certain strings within your URL. Traditional keyword negatives can be used to help refine your targeting and prevent coverage on specific products or categories that you may not want to advertise.

Expand Your Reach and Conversion Results:
Dynamic Search Ads can generate incremental sales by promoting your products on a broader range of search queries than you’re currently covering today. Even well managed AdWords campaigns containing thousands of keywords still have the potential to miss some relevant searches, so expand your reach with Dynamic Search to help ensure the most comprehensive level of product coverage and bring shoppers to the landing pages that deliver exactly what they searched for where they are more likely to convert.