Author Archive

I like to think of my pay-per-click (PPC) advertising keywords as my sales team. Each keyword, whether it be a broad match variation, a phrase match variation or an exact match variation is a unique sales entity. Each keyword, whether it be a singular or plural, puts a different spin on the sales pitch inherent within […]

I’ve lost count of how many websites I’ve gone to where the immediate question comes to mind: “Hello, is anybody home?” The website looks like it hasn’t been updated for years. It’s not necessarily a color scheme issue, or a graphic design issue, or the fact that the site could just be plain ugly. It’s […]

I have just a few things I’d like to see happen with the Google Adwords platform, so I think I’ll just mention them here. Consider it my Google holiday wish list.
Actionable Reports:
Every report should be an actionable report. By this I mean if I run a Placement Performance Report that shows me numerous content sites […]