Google AdWords Message Extensions – Click to Message

October 31st, 2016 by Kelly Levine

adwords-message-extensions-click-to-messageWe live in a fast-paced world. With the use of smartphone technology, people can multi-task like never-before. Mobile communication is getting faster, smarter and more efficient. Live phone calls are becoming a thing of the past with nearly two thirds of smartphone users using messaging more than five times a day. People know what they want and expect immediate action, but also like to respond to messages in their own time, when it is most convenient to them.

Google AdWords has been offering users unique ways to connect with products & services for 16 years, and is staying on beat to the ever-changing needs of the consumer. Therefore, they have created Message Extensions. These extensions are click-to-message ads that give users the ability to start a conversation and communicate in the time they see fit.

Want to book a reservation at a local 5-star restaurant? Search the restaurant, click the text message bubble within the ad, and send a text asking about table availability. Because that restaurant is equipped with a phone number that can send and receive text messages, they can easily and quickly reply.

Does this sound like a feature you’d like to try in your AdWords account? It’s a free extension, and it is here (if you don’t see it in your account yet, keep checking as it’s a rolling change from Google)!

Contact JumpFly today to discuss this and the many other useful tools that Google AdWords can offer your business.

PPC and Consumer Expectations in 2016

February 8th, 2016 by Kelly Levine

BLOG-PPC-and-Customer-Expectations-in-2016If there is one thing we know about technology, it is that it is always evolving, getting better, faster, smarter.  The same can be said for pay-per-click advertising.  As consumers’ expectations are getting higher and more specific, marketers face a very real need to meet or exceed them.

According to Forrester Research Digital Marketing Forecasts, search marketing will take 45.4% of digital marketing spend in 2016.  Consumers know what they are looking for, and are searching for it at rapid speed, in the palm of their hand. They’re on the go and want real-time, personalized information.

As marketing professionals, it is our job to give consumers what they want. By tailoring pay-per-click campaigns to interact in a more conversational, personalized nature, we have the potential to increase sales by 14%, as reported by Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing in 2015.

How do you create a more personalized pay-per-click ad campaign? Well, it goes way beyond keywords these days. Marketers can now target a specific audience and create unique ads in varying formats to reach consumers at their fingertips, whether they are at their desk browsing custom furniture, looking for pizza delivery restaurants on their tablet, or using their mobile phone to hail a cab. Having a mobile-responsive website is absolutely imperative in today’s marketing world. Websites that offer online booking, ordering and customization will most certainly take the lead in online sales.

Online marketing, especially pay-per-click advertising, is a venue in which we can deliver the right message, to the right audience, at the right time, and it is so important that we are meeting the expectations of our consumers.

Do you need help developing a more personalized experience for your target audience? JumpFly specializes in pay-per-click marketing, and is always standing by to take your marketing campaigns to the next level!

Google AdWords and the Countdown Widget

January 19th, 2015 by Kelly Levine

BLOG-CountdownWidgetDo you run time-sensitive promotions on your website? Wouldn’t it be great to have a way to automate your Google AdWords text ads to match the dates of your current promotion? Well, there is!

Over the next few weeks, a new feature called the Countdown Widget will be rolling out across Google AdWords accounts.  As you create a text ad, simply type in {= and you will see a window appear, which will allow you to input a Countdown End Date and time, as well as how many days until the Countdown ends. You can also set the Time Zone and Languages to target specific viewers.

Once you have entered your countdown information, you will be able to preview your AdWords ad before setting it as active.

Example:  You are running a sale on red roses for Valentine’s Day. Your sale starts February 1, 2015 at 1PM, and the ends February 13, 2015 at 6PM.

The Google AdWords Countdown Widget allows you to create an ad that will let customers know how many days they have left to take advantage of your sale! If your customers see your ad four days before the end of your sale, your ad text will reflect that there are four days left of the sale.

To get started, go to your Ads tab in AdWords, and create a new ad. To create a text ad description line that includes this information, simply type “Hurry, Sale Ends in {=” Once you type {=, just enter the date and time your countdown ends, then the number of days you have before the countdown end date. Your text ad will automatically count down as time passes!

Would you like help using this feature, or any other tools that AdWords offers? Contact a proven PPC agency like JumpFly today! We love to help people achieve and exceed their advertising goals!