December 2nd, 2008 by Kristie McDonald
The holiday shopping rush is under way. No doubt, you have already made some improvements to your website and your offers. But have you given any thought to your pay-per-click (PPC) advertising campaigns?
Here are some tips to making the most of your PPC Ads at Google AdWords, Yahoo Search Marketing and Microsoft adCenter:
1. Highlight Your Holiday Specials
In […]
November 19th, 2008 by Kristie McDonald
Google just announced yesterday a new keyword tool they released in beta called the Search-based Keyword Tool. Before further exploring this new tool, I would first like to revisit the regular Google Keyword Tool and its recent improvements.
The Keyword Tool at Google AdWords
I use Google’s Keyword Tool for a large majority of keyword research now. Yes, services like Keyword Discovery or Word […]
November 11th, 2008 by Kristie McDonald
One of the most critical aspects of Google AdWords management is your ability to understand Quality Score and how it affects your account (and your business).
In this article, I am addressing the Quality Score used during a Google Search.
Google’s AdWords Quality Score is used to determine how relevant your ad is to a visitor searching […]
