New Ad Extensions Available in Bing

June 27th, 2016 by Krystal Urlaub

BLOG-new-ad-extensions-available-in-bing-adsLooking for extra ways to grab consumer attention and showcase your company with your Bing ads? In April of this year Bing released two new extensions: Review Extensions and Callout Extensions. If these extensions sound familiar to you it is because you may already be using them in your AdWords account.

Review Extensions
Review Extensions allow you to highlight positive reviews your company has received from trusted 3rd party sources. These are a great way to show potential customers how your company outshines the competition. This extension allows one of your positive reviews to show at a time alongside your other extensions. This extension source can be clicked but it will link to the 3rd party website at no charge to you.

Callout Extensions
Add an extra line of text to your ads using Callout Extensions. Callout Extensions allow you to showcase even more details about the products or services that your company offers. These will also run in conjunction with your already existing extensions but are not clickable. A maximum of 4 callouts can show at one time.

Labels
Coming sometime this summer is another exciting Bing addition is the ability to create labels. If you have ever used labels in AdWords you already know how incredibly useful they can be. You can label converting keywords, automate certain items to turn on or off at a specific date or time, filter results based on labels and even easily differentiate holiday ads you’ve created just to name a few of their uses.

These extensions are just some of what Bing offers to enhance Bing Ads, and that JumpFly uses for their clients.

Google AdWords Call-Only Campaigns

April 28th, 2015 by Krystal Urlaub

BLOG-CallOnlyCampaignsWith more and more consumers searching on their smart phones for products and services, the need for mobile advertising is more important and valuable than ever for businesses. According to Google, 70% of mobile searchers call a business directly from search results. To address this, Google recently introduced a new campaign type called Call-Only Campaigns.

This is exciting news for advertisers who rely heavily on driving calls to their business. Now with this new AdWords campaign type, consumers will see your ad text with your phone number, call button and business name on their mobile devices. Once a consumer clicks on your ad, they will only be able to call you and will not have the option of being directed to your website.

One of the reasons that this new campaign type is so exciting has to do with the way you can now structure your mobile bids. Currently the only option to increase your mobile bids is to apply a mobile bid adjustment that uses your desktop bid as the baseline. For example, if you are currently bidding a $1 for the keyword “ppc advertiser” and have your mobile bid multiplier set to increase your bid by 100%, your max mobile bid CPC would then be $2. The potential issue with this type of bidding strategy is that if you need to raise your baseline bid, your mobile bid automatically increases and can quickly grow.

With the new Call-Only Campaign you can now bid for calls based on your target CPA, ROAS or by applying a manual max CPC. You also now have the ability to set your max CPC bids at the keyword level instead of a mobile multiplier at the ad group level. It’s important when setting these bids to remember that you are now bidding based on how much a phone call is worth to you and not a click to your website.

Google AdWords Dynamic Remarketing

July 29th, 2014 by Krystal Urlaub

Dynamic RemarketingDo you love your current Google AdWords remarketing campaign, but are looking for a new way to grab consumers’ attention? Now with dynamic remarketing ads and proper PPC management you can deliver tailored ads to each consumer who has visited your site. Ads can show a variety of different products that are in your merchant feed based on the actions consumers took when visiting your site.

So how will Google decide which of your products to show? The type of products your ad shows will be based on one of four remarketing lists. You can pick and choose which of these lists you would like to advertise to:

  • General visitors to your site will be shown the most popular products on your site.
  • People who viewed specific products will be shown the products that they viewed in addition to recommended products.
  • People who abandoned the shopping cart will be shown the items they added to cart. They will also be shown recommended products and other items they viewed.
  • Purchasers will be shown your most popular products and items that generally get purchased together.

You can read more about how Google determines what products to show in your dynamic ads here.

There are a wide variety of ad layouts that you can choose from or just enter your logo and let Google choose your layouts. Below is an example of a Dynamic Display ad:

Google Dynamic Shopping Ad

There a few things you’ll need to do before you can create your campaign (while they can be time-consuming to setup, the good thing is you shouldn’t have to go through these steps again). You’ll first need to create a Google Merchant feed following a specific format and including things like price, title, description, image URLs and some other attributes. Next you will add a dynamic remarketing tag to each page of the website, which ties the webpage back to specific page type, category or product in your feed. Once those steps are completed, you’ll create your campaign and ads.