Since the introduction of SiteLinks, Google has been collecting a lot of data, as well as experimenting with a plethora of expansion opportunities. The conclusion to their never-ending testing and tweaking has been called “one of the strongest performing experiments” at Google. Enhanced, augmented, amplified, or upgraded – any way you put it, the Google SiteLinks Extensions have grown up and out, literally. SiteLinks blossomed from a few lines of directed links to full-fledged custom ads created by advertisers.
On February 14th, as Google took the cover off the Enhanced SiteLinks experiment, and worldwide advertisers should be excited to see the new amazing opportunities available to them. Advertisers can now show their original ad, as well as four additional ads pulled from active ads closely related to the SiteLinks in their campaign. This new feature effectively triples the real estate for the advertisement!
Wouldn’t it be nice if these Enhanced SiteLinks were simple to implement? Unfortunately, they are not.
As with many of the new (and somewhat confusing) intensified features Google AdWords rolls out, Enhanced SiteLinks can be complicated to master. The account managers at JumpFly have found that best practice is to create ad copy as closely related to your SiteLink’s titles as possible. If your account then meets the proper criteria, your SiteLinks may show as Enhanced SiteLinks. If your account is given the opportunity to to display these new, powerfully dynamic ads, the rewards could be truly amazing.