Knowledge is the Foundation To Success  

Since the introduction of SiteLinks, Google has been collecting a lot of data, as well as experimenting with a plethora of expansion opportunities. The conclusion to their never-ending testing and tweaking has been called “one of the strongest performing experiments” at Google.  Enhanced, augmented, amplified, or upgraded – any way you put it, the Google SiteLinks Extensions have grown up and out, literally. SiteLinks blossomed from a few lines of directed links to full-fledged custom ads created by advertisers.

On February 14th, as Google took the cover off the Enhanced SiteLinks experiment, and worldwide advertisers should be excited to see the new amazing opportunities available to them.  Advertisers can now show their original ad, as well as four additional ads pulled from active ads closely related to the SiteLinks in their campaign.  This new feature effectively triples the real estate for the advertisement!

See an example of Google SiteLinks here.

Wouldn’t it be nice if these Enhanced SiteLinks were simple to implement? Unfortunately, they are not.

As with many of the new (and somewhat confusing) intensified features Google AdWords rolls out, Enhanced SiteLinks can be complicated to master.  The account managers at JumpFly have found that best practice is to create ad copy as closely related to your SiteLink’s titles as possible.  If your account then meets the proper criteria, your SiteLinks may show as Enhanced SiteLinks.  If your account is given the opportunity to to display these new, powerfully dynamic ads, the rewards could be truly amazing.

Get Your Google AdWords, Yahoo Search Marketing & Bing Accounts ready for Black Friday & Cyber

Black Friday & Cyber Monday are Coming

Monday now. You have likely heard the terms Black Friday and Cyber Monday, but do you know how to use pay-per-click (PPC) advertising to take full advantage of these events? 

Black Friday:  One thing is certain; mobs of people will wake up at the crack of dawn, trek down to the store of their choice, push through the crowds and fight for the deal of the century.  Are you prepared for that? Do you take part in that? Or do you simply stay home, watch the games and leave the chaos to others? However you choose to spend your day, you cannot ignore the fact that sales generated on Black Friday and Cyber Monday equal 25% of annual sales activity!

Is your business ready? Are your PPC advertising campaigns ready?

Cyber Monday, the kid brother of the Black Friday sales tradition, is only 4 years old and was brought to life by the National Retail Federation, in conjunction with www.shop.org.  E-commerce retailers noticed a spike in volume after the busy Thanksgiving holiday.  Is this simply a marketing tactic? Is it an illusion of massive online sales? Yes AND Yes – It is marketing and it is indeed somewhat of an illusion. Though these 2 days do typically account for 25% of annual sales, the busiest online shopping day is actually typically 2 weeks AFTER Cyber Monday.  So brace yourself and your business for increased sales not only on Black Friday and Cyber Monday, but also for the weeks following as well. Also prepare for a new term to be invented for the day that does actually prove to generate the most annual online sales. While last year’s Black Friday and Cyber Monday sales results were a disappointment, economists have great hopes for a recovery this holiday season.

You need to be prepared to make some changes to keep yourself in front of your shoppers.  A professional PPC Management Company can help ensure that you maximize the results of your PPC Campaigns this holiday season. Below are a few details to follow to ensure that your PPC Campaigns are ready to capitalize on e-commerce opportunities for next week’s arrival of Black Friday & Cyber Monday.

1. Be sure your ad copy clearly states your Unique Selling Proposition (USP)    

     -Free Shipping
     -In Stock
     -50% off retail prices
     -Hard to find items
     -Gift Wrapped for you
     -The list goes on and on…

2. Reassure the searcher that you can get them the item in time for the holiday.
3. Clearly state your order deadline for promised delivery.
4. Increase your budgets to be sure you are not offline.
5. Check your ad delivery schedule.

Google AdWords, Yahoo Search Marketing and Bing represent an amazing opportunity to reach your potential customers.  Make sure your PPC advertising campaigns are ready for BOTH Black Friday and Cyber Monday!