Author Archive

JumpFly is Seeking an Experienced PPC Account Executive

Posted on: June 14th, 2010 by Mike Tatge

FULL-TIME, EXPERIENCED PPC ACCOUNT EXECUTIVE

JumpFly, Inc. – www.JumpFly.comJumpFly Careers
Elgin, IL – Randall Rd. Just North of I-90
No Off-site Work Opportunities – Must Work from Our Office

We are not seeking just anyone. We are seeking the best. By working with us, you will be surrounded by the most knowledgeable and experienced PPC team in the industry, and we hope you are no exception. We fully understand that our business is only as good as our team, and therefore we take care of our valued staff like family, and expect the same in return. We are looking for someone with a long term, career oriented mindset, and a love for Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.

ABOUT JUMPFLY

JumpFly is independently ranked #1 in the USA for PPC account management, and proudly maintaining this title since January 2008. Our rapidly growing company is solely focused on making sure our clients earn the best results available for their advertising budget for as long as they choose to work with us. We pride ourselves on maintaining the highest level of knowledge, professionalism, and integrity available to serve our clients the best we can at all times.

JumpFly maintains a casual, relaxed and fun working environment. Hats, jeans and t-shirts are the norm. However, JumpFly is also filled with very proud, highly intelligent professionals who work very hard and enjoy reaping the benefits of their efforts. We keep very busy, and always have a “get it done” attitude each and every day. JumpFly does not allow personal calls, personal email, or casually surfing the net while at your desk. We are focused on productivity and efficiency which in turn affords the benefits associated with this environment. We treat our team with great care and respect, allow flexible working hours, and offer endless opportunity to grow and earn based on performance.

ABOUT THE POSITION

We are currently seeking a highly motivated, intelligent, hard-working individual with high level PPC Advertising management experience to fill a PPC Account Executive role. If you are new to PPC, please do not apply for this position. We are now adding to a very tight knit team of professionals looking to lead a booming industry for years to come. After evaluation and proper training, this position is responsible for all aspects of the client relationship, and will serve as the direct contact at JumpFly for assigned clients. As the client’s direct point of contact the account manager is expected to professionally represent JumpFly and be responsible to quickly resolve any issues, concerns or changes that become necessary over time. Daily activities will include new client evaluations and setup, dealing with ongoing client issues, managing client expectations, ongoing keyword research and analysis, writing, analyzing and updating effective ad copy, maintaining desired budgets, strategic account analysis to determine appropriate changes to achieve better results, staying on the cutting edge of industry knowledge and much more.

This is a high level position, and is unmatched in terms of potential for the right go-getter looking to constantly learn and improve. Your contributions to JumpFly will be recognized and you will be compensated accordingly throughout your career. If you desire to get in early with a rapidly growing company on the cutting edge of the advertising industry, we may be looking for you.

REQUIRED SKILLS / QUALIFICATIONS

- Friendly, Personable, and Positive

- Experience with Business Consulting in Relation to Advertising and PPC

- A Bachelors Degree

- Google AdWords, Yahoo! Search Marketing and Microsoft adCenter Account Management Experience

- High Working Knowledge of MS Excel, MS Word, MS Outlook and the Internet

- Excellent Business Communication Skills, Both Verbal and Written

- Detail Oriented, Problem Solver with the Ability to Multi-Task

- Hard Working, Keep Busy Attitude

BENEFITS

- Starting Salary Appropriate with Experience

- High Value, Performance Based Raises – We Offer Huge Raises if Earned

- 401k with 3% Company Match

- $350/mo. Paid to Health Insurance

- Two Weeks Paid Vacation to Start

- Flexible 40 Hour Work Week Between 6:30am and 6:30pm Monday – Friday

- Career / Personal Life Balance – Work Stays at the Office

If you are interested in the above career with JumpFly, please send your resume and unique cover letter letting us know why you want to work with us to Careers@JumpFly.com. We will review your qualifications and contact you if there is a fit.

We Appreciate Your Interest,

The Team at JumpFly


JumpFly Wins Search Engine Marketing Consultants Award

Posted on: December 31st, 2009 by Mike Tatge

JumpFly, the top ranked Search Engine Marketing Consultants in the US, was awarded the 2009 Best of Elgin Award in the Search Engine Marketing Marketing Consultants AwardConsultants category for the 3rd year in a row. Each year, the U.S. Commerce Association (USCA) selects outstanding local businesses they believe have achieved exceptional marketing success in their local community and business category. Only companies that enhance the positive image of small business through service to their customers and community are chosen.

The USCA was established with the intention to recognize the best of local businesses in their community. The organization works exclusively with local business owners, professional associations, chambers of commerce and other business advertising and marketing groups to help promote local business activity through public relations, marketing and advertising. JumpFly was selected for the 2009 USCA Best of Local Business award in the Search Engine Marketing Consultants Category based on information gathered by the USCA and data provided by third parties.

Based in the Chicago suburb of Elgin, Illinois, JumpFly has served as the leading Search Engine Marketing Consultants for small and medium businesses throughout the United States for over 10 years. Specializing in PPC Management, JumpFly’s sole purpose is to enable its clients to maximize the results of their PPC advertising efforts while saving time and money. As proven Search Engine Marketing Consultants, JumpFly has earned several industry awards, in addition to the USCA recognition, due to its commitment to client satisfaction and successful client results. In 2009, JumpFly received an “A” grade from the Better Business Bureau and was also proudly recognized as TopSEOs’ #1 PPC Management Company in the US.

“We are grateful to be recognized for providing a valuable service to our community and our clients. This award is a testament to our staff and their ongoing contributions and dedication. We are fortunate to have a group of committed professionals that all have the same goal in mind, and that is to help our clients achieve success. An over-abundance of self proclaimed search engine marketing consultants often makes identifying truly qualified companies a challenge. This award and others achieved by JumpFly over the past several years, in addition to our clients’ ongoing success, help demonstrate why JumpFly is the PPC Management Authority.”


Are you properly tracking Google AdWords Conversions?

Posted on: September 14th, 2009 by Mike Tatge

Google has made yet another change to their Google AdWords reports in the area of conversion tracking.

Conversion tracking is one of the most important aspects of any PPC advertising account and you need to be sure that you have this installed correctly. Google AdWords Conversion TrackingConversion tracking allows your account to be managed to the most important criteria for your business – and that is – “What am I getting out of this?”.

What Google AdWords has changed is the name of “Conversions” to “Conversions (1-per-click)” and they have added a new metric called “Conversions (many-per-click)”. The Conversion (1-per-click) field can only be filled once per customer and the Conversions (many-per-click) is incremented whenever any conversion occurs within 30 days after a click.

This can mean a couple of things to you depending on what your conversion structure is.

First, if your conversion is strictly measuring sales, it can mean that you have customers that come back within the first 30 days after their first purchase to purchase again. This is especially common in stores that sell commodities or that cross-sell a customer with more accessories to compliment their first purchase. (By the way – that begs the question – what kind of follow-up do you have with a first time customer to be sure they have everything they need and are you measuring the success of that follow-up?)

Also, if you have setup several types of conversions to be tracked on your site – for example, mailing list sign-up, contact form and sale – the “many-per-click” field will give you information about customers that have performed several goals on your site. You may have customers that do all three and that will show up in the many-per-click field. There are additional fields regarding the type of conversion that will give you the information you need to micro-manage these conversion types as well.

And don’t forget, Google AdWords revenue tracking can be exceptionally powerful for tracking specific revenue achieved for each specific product sold. This is certainly not for everyone, but can be incredibly valuable when applicable and is usually very easy to implement. If you have questions or need help with this, contact a professional PPC Management Company for asssitance.

The bottom line is this – understand what these Google AdWords conversion tracking numbers mean to you and use this valuable information to enhance your sales-funnel on your website.