Bing Shopping Campaigns Out of Beta

August 18th, 2015 by Miranda Rutkowski

blog-bing-shopping-out-of-betaBack in April, the Bing Ads team announced their new Bing Shopping Campaigns beta. And after four short months, on August 6th, Bing Shopping campaigns launched to all US Bing Ads customers. This new campaign type is similar to Google Shopping campaigns that have been in place since replacing Product Listing Ads last year. If you are an advertiser who is currently using Bing Product Ads and/or Google Shopping campaigns, you will love the new Bing Shopping Campaigns.

One of the most notable benefits to the new Bing Shopping Campaign type is that you can import your Google Shopping campaigns easily. If you’ve spent time optimizing your shopping feed for Google, it’s nice to see that you can import from Google AdWords without a headache. Hooray for Google and Bing playing nicely together and eliminating double work for advertisers and PPC management companies! (One caveat about Bing Shopping is that there is not Bing Ads Desktop Editor support yet, but Microsoft says that it is coming soon.)

Other benefits to Bing Shopping Campaigns include:

  • API support, streamlined management through the Bing UI,
  • Additional reporting,
  • Enhanced insight into the performance of the campaigns.

It’s never been easier for Bing advertisers to connect with potential customers. Another great feature of Bing Shopping Campaigns is the ease of management through the Bing UI which includes competitive intelligence for more efficient campaign optimization.

With Bing Shopping Campaigns out of Beta, it’s the perfect time to start working with a professional PPC management company like JumpFly to get the ball rolling. Bing Shopping is an excellent way to start getting highly-qualified potential customers to your site.

Bing Ads Network Device Targeting Changes

September 22nd, 2014 by Miranda Rutkowski

BLOG-devicetargetingYahoo! Advertising recently announced that the Bing Ads platform will be changing in September in order to “simplify the ad buying process across devices.” What does this mean for advertisers on Yahoo! and Bing?

While this change will initially only affect those advertisers who have different campaigns targeting desktop, laptop and tablet users, advertisers with Smartphone-targeted campaigns will also be affected in the beginning of 2015.

In order to effectively prepare for this change, advertisers are being advised to take some crucial Bing Ads management steps to ensure a smooth transition into the new platform:

  • If your campaigns are currently targeting desktop and laptop traffic separately, you should combine those campaigns (making sure to delete or pause the duplicates) and add bid modifiers for the traffic sources as needed.
  • If your campaigns are targeting or excluding Smartphone traffic, you should work with your Bing or Yahoo account manager to come up with a game plan in preparation for the updates that will be made in the first half of 2015.
  • If you are only targeting laptops and desktops, you should begin testing tablet traffic and be prepared to apply bid modifiers as necessary. Don’t forget to adjust your campaign budgets to account for additional traffic that will come in from tablet devices.

As you are probably aware, the pay-per-click environment is constantly changing and updating to bigger and better ways of doing things. Here at JumpFly, we know how hard it is to keep up with the changes, and we are eager to help our clients optimize their accounts to perform to their full potential. If you find yourself wondering how this change will impact your business and whether or not your results would benefit from a professional reviewing your account, give us a call. We would be happy to have the opportunity to speak to you about professionally managing your paid search campaigns on Yahoo/Bing and Google.

Yahoo! and Microsoft Need Love Too

August 7th, 2012 by Miranda Rutkowski

On June 12, 2012 JumpFly was invited to participate in Chicago’s first Yahoo! Search & Bing Advertiser Forum and I was lucky enough to be able to venture downtown to participate.
This was an amazing event that allowed attendees to not only get a sneak peek into planned enhancements, but to also provide valuable feedback to the development teams about how the products are used daily in our paid search centered lives.

Chicago Advertiser Forum

Since the Search Alliance was formed between Yahoo! and Microsoft in early 2010, we have seen tremendous growth and success for our clients advertising on these platforms.  However, when the systems and support staff of two major companies merge, there are bound to be some hiccups and growing pains.  Thankfully both Yahoo! and Microsoft are fully committed to providing the best experience for agencies, direct advertisers and people doing the searching.  This commitment was solidified by the extremely in-depth, Yahoo and Microsoft moderated, roundtable discussion period.  During this time, three of the eight people at our table were representatives of the Search Alliance, with one being a dedicated note-taker for the group.

Within the roundtable discussion, we were encouraged to provide as much positive and negative feedback as possible.  It was extremely refreshing to have the captive ear of people who could actually do something with our gripes and suggestions.  Our table definitely gave our moderators what they were looking for, and then some.  There was some great feedback provided to the Search Alliance that I am confident will be taken back to their Product Managers, Engineers and Directors.

Not only did we provide valuable product input, we were also informed about enhancements that will be coming with future updates to the AdCenter platform and the programming that takes place behind the scenes.  These enhancements will help JumpFly manage paid search accounts in Yahoo! and Bing more efficiently and effectively. **Spoiler Alert:  There will be an MCC-type management platform coming soon and they are diligently working on increased data transparency and improved API functionality.  We also learned about the MAI (Microsoft Advertising Intelligence) Tool.  This is a powerful Excel extension for effective keyword research using Yahoo! and Bing data as opposed to Google’s Keyword Tool.  If you are advertising on the Search Alliance network and haven’t used this little gem, I strongly suggest giving it a whirl.  I know you will be happy with the quality of keywords it provides.

Another new feature we were given a sneak peek of is Yahoo Axis – the new search-oriented browser add-on and iOS app. With the browser version of Axis, when a user types in a search query they aren’t taken to a traditional SERP page, but rather a social portal that shows them whether their Twitter followers and/or Facebook friends are talking about what they need to know about.  If you have an iOS device, the experience is even cooler.  You can browse on your desktop, save your results and pick up right where you left off on your iPhone and/or iPad.  Very cool social search smashup that doesn’t have ads yet, but has the potential to be a great enhancement for paid search opportunities in the not so distant future.  Take a look at Axis, give it a whirl and see if your friends are talking about what interests you.

In conclusion, the Yahoo! and Bing Search Alliance is bringing us some pretty amazing innovations in the next few quarters.  I am truly excited to see how they implement the changes that were suggested at the Advertiser Forum.