December 3rd, 2008 by Nikki Kuhlman
Looking to drive sales this holiday season? Offer free shipping. Free shipping has huge perceived value and can pay-off in added sales.
Case in point: one of my retail pay-per-click (PPC) advertising clients that I manage here at JumpFly offered free shipping on any size order for the last 10 days. Business was brisk, to the point […]
November 17th, 2008 by Nikki Kuhlman
Google recently published a Retail Holiday Study that we found very interesting here at JumpFly. Granted it was conducted in September, and some answers might be different now, but there were some key findings I wanted to share.
1. Researching Starts Early: 31% of consumers planned to start shopping before Halloween, and 57% are researching right now, before […]
November 10th, 2008 by Nikki Kuhlman
Just last week one of my pay-per-click (PPC) advertising clients got hit by fraudulent Google activity; someone logged into their Google AdWords account, set up a new campaign and in a matter of 12 hours, spent $26,000. Google contacted us about the activity, and my client is not liable for the amount spent, but it’s […]
