While searching the web for new, relevant information on paid search and PPC Management – I stumble across quite a few forums with people posting complaints and pleas for help regarding Google AdWords Account limits. Whether you are an AdWords Editor novice or a pro, at some point you have probably gotten an error while trying to post your campaigns. Usually there is not much explanation to the error, except something like this:
“AdWords Editor is unable to check or post some of your changes, because doing so would cause you to exceed AdWords account limits. In order to complete your request, please revert some of your unposted changes or delete some items, then retry your request. For more information about AdWords account limits, please contact AdWords Support. (Error number: 17)”
Typically this error only appears after working long and hard in your account adding new keywords, ad groups and ads, so seeing it is especially frustrating. If you have received this error, check your campaigns, ad groups, keywords and ads to make sure you are within the Google AdWords Account limits:
Standard AdWords Account
* 25 campaigns
* 2,000 ad groups per campaign
* 2,000 keywords per ad group
* 50 ads per ad group (any format)
* Approximately 50,000 total keywords per account
If you find that you need more space in your account and you anticipate exceeding the Standard AdWords Account size limits, you can e-mail AdWords support and request your account be expanded:
Expanded AdWords Account
* 100 campaigns
* 10,000 ad groups per campaign
* 5,000 keywords per ad group
* 50 ads per ad group (any format)
* Approximately 100,000 keywords per account
Hopefully this information will help the next time you run into the dreaded AdWords Editor “Error number: 17”
One of my favorite Google tools has recently had an upgrade and is now available for download, AdWords Editor 7.0. The previous version of AdWords editor was 6.5.1. You can find out which version of AdWords editor you are currently using by opening AdWords Editor, then view Help/About AdWords Editor. AdWords Editor 7.0 is about 16.6 Megs in size and should take about 2-5 minutes to download over any high speed internet connection.
When you open AdWords Editor you should be prompted with the upgrade screen automatically.
Now before you upgrade, there are some important things to consider. If you have comments or unposted changes, I would recommend you click “Backup then Update” when you see the automatic prompt to upgrade. This allows AdWords Editor to create a backup file that includes any unposted changes and/or comments. Once you have installed the new version you can simply import the backup file. Google Help has a great article on the steps needed to correctly import a backup file (AEA). Personally, I always recommend backing up any files before upgrading any software.
It’s also important to note that after you upgrade to AdWords Editor 7.0, you will need to download your account(s) again.
There are some notable improvements to AdWords Editor 7.0.
First page bid estimates are now shown for keywords. The first page bid estimate is the approximate max CPC bid it would allegedly take for your ad to be shown on the first page of Google results. Previously minimum cost-per-click bids were displayed.
Keyword Quality Scores are now displayed in the Keywords tab. This column will display a number from 1 through 10, with 1 through 4 being poor, 5 through 7 being OK, and 8 through 10 being Great. There is a great help article on how AdWords calculates Quality Score, for those interested in jumping down the rabbit hole.
The Keyword Opportunities Tool, still in BETA, now uses your AdWords Editor 7.0 language and location settings. You can change the Keyword Opportunities locale used for the results by clicking the very small blue “Edit” link that appears at the very upper right of the Keyword Opportunities tool window. The sentence will read “Results are tailored to…” There is also a great help article with more information on how to change the Keyword Opportunities Tool’s language and location targeting.
Speaking of Language and Location settings, you can now view your campaigns targeting settings on the Campaigns tab. Now, these columns are hidden by default, however you can select them with the column chooser.
The Keyword Expansion tab now shows “absolute numbers” instead of the odd scaled values previously seen. The numbers supposedly reflect the traffic for the last month.
Adwords Editor 7.0 now has optional usage tracking. This allows Google to collect completely anonymous statistics about how you use the different features. The statistics do not include personal information or any of the contents for your AdWords account. The idea here is that the information gathered will help the design team further understand what needs improvement. This feature is turned off by default, and can be enabled, or disabled, by going to Tools menu/Settings, and then select “improve AdWords Editor by enabling usage tracking.”
When it comes to PPC management, Adwords Editor 7.0 is truly a must have tool. It could very well be the most popular software on my machine. It’s great to see the AdWords Editor design team continue to release new improvements on a regular basis. In a recent meeting with Google, I also submitted my personal AdWords Editor wish list that included separate data for Content and Search, as well as the ability to compare data from different time periods, along with graphical representations, as seen in the Account Snapshot tool. Considering the recent improvements, perhaps my wish list is not too far off in the future.
I recommend you download AdWords Editor 7.0 today.
I have just a few things I’d like to see happen with the Google Adwords platform, so I think I’ll just mention them here. Consider it my Google holiday wish list.
Every report should be an actionable report. By this I mean if I run a Placement Performance Report that shows me numerous content sites that are clearly spending too much, or not converting well at all, then I want to be able to just click a checkbox next to that site and have it automatically be excluded from further searches. I don’t want to have to run a report, analyze it, then manually create a list of sites to exclude. I want the system to provide me with the data then allow me to take action upon that data right then and there on the spot. This really doesn’t just apply to Google. It applies to all the PPC search platforms, including Yahoo and MSN. We should be able to immediately take some kind of action from every report we run without having to look at the data in place then make adjustments somewhere else entirely.
AdWords Editor Content Isolation:
AdWords Editor should have a separate tab for Content traffic and spend that highlights and isolates Content traffic spending. Keeping on the Content theme, because the volume of Content sites is so huge, Google should allow us to put in a threshold conversion cost barrier that will automatically exclude a site if the spend reaches a certain unacceptable level. It would be nice if we could put in a parameter that tells Google to automatically exclude a certain Content site if its spend reaches a certain level without producing a conversion. It’s something we do anway, so why not set up an automated function to do the same thing we are going to do manually. It would also be nice if such a parameter could be extended to some of the Search Partners as well. If a site doesn’t work, I don’t want it.
Even though these things don’t exist (yet), the great thing about software-driven advertising platforms is that the possibility exists that they might happen at any time. That’s just another feather in the PPC advertising cap. This is an advertising medium that has the potential to always get just a little better.