Google has another unique tool to help advertisers make the most of their paid ad space. Advertisers can include Seller Ratings as part of their ad and can take advantage of this feature to highlight the quality of their products or service and lend additional credibility to their business.
There is no cost involved in showing Seller Ratings with your ads, but ad click charges apply as they normally would. These extensions can appear in ads in the top positions, either just next to or just below the display URL. Your business must have at least 30 unique reviews (each from the past 12 months) and an overall rating of 3.5 stars or higher in order to be eligible to have Seller Ratings appear alongside your ad. There is nothing additional you need to do (and it’s important to note that you can’t force Google to show your ratings), but if you prefer not to have Seller Ratings appear with your ads, there is an opt-out feature available as well.
In order to compile these Seller Ratings, Google pulls reviews from a number of sources including Google Trusted Stores, StellaService, Google Consumer Surveys, and individual reviews from a seller’s domain from a wide variety of third-party sources. Google automatically filters out any reviews it considers to be questionable.
If your store doesn’t yet feature reviews, you can apply for free to become a Google Trusted Store by following this link: Google Trusted Stores.
In order to get the most out of Seller Ratings and to ensure that the reviews shown are as accurate as possible, there are things that you, as an advertiser, can do to improve the quality of the ratings shown.
- Make sure your customers have a positive experience! Great customer service is key to building customer loyalty and earning positive reviews. Encourage your customers to fill out a review!
- Interact with your customers. Use Social Media to re-engage former customers and recruit new ones. The more you engage with existing and potential consumers in a positive way, the more brand recognition you’ll have, and the more likely they will be to leave positive reviews.
In order to make it easier for advertisers to understand how effective these automatic extensions are, Google has unveiled its new Automated Extensions Report.
Did you know that your 501(c)(3) organization might qualify for $10,000/month in FREE Google advertising? You may be eligible for this advertising opportunity if you meet the following requirements:
- Hold a valid, current charity status,
- Accept Google Grant’s required application certifications,
- Have an operational website with substantial valid content,
- Certain organizations may not be eligible (Governmental entities, Hospitals, Schools).
Google Ad Grants Nonprofit Advertising Program Details
Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees participate in the program with the following restrictions to maintain their free nonprofit advertising on Google AdWords:
- A daily AdWords budget set to $329, which is equivalent to about $10,000 USD per month,
- Set a maximum cost-per-click (CPC) limit of $2.00 USD,
- Approved non-profit advertising accounts can only run keyword-targeted AdWords campaigns,
- Ads can only appear on Google Search results pages,
- Non-profit advertisers can only run AdWords text ads,
- Campaigns must be actively managed.
Google Grantspro Program
Google’s Grantspro program offers the opportunity to receive an increased spending cap of $40,000 in non-profit advertising each month. This represents an additional $30,000 added to the existing Google Ad Grants account of $10,000 per month, equaling an incredible opportunity for a total of $40,000 each month in free advertising. There are more stringent eligibility requirements, but if you meet them and get approved, this type of additional advertising budget can be incredibly valuable to just about any 501(c)(3) nonprofit organization.
Our team has been successful in helping accounts realize the benefits of expanding their reach through the Google Grants program by maximizing the financial opportunity available. This includes experience in meeting the criteria necessary to become eligible for the increased GrantsPro program. Take advantage of this amazing opportunity and increase your nonprofit advertising efforts right away. Contact JumpFly today and learn how we can help you apply for and manage your Google Grant advertising account.
The importance of tracking call activity in the PPC world has long been understood. However, with the number of options available today, knowing the difference between them all can be confusing. In this blog post we will review options available for call tracking with Google.
At the most basic level, call extensions can be enabled to have your phone number display alongside ads. There are two options that can be enabled through the AdWords interface called Call Extensions: “My Own Phone Number” and “Google Forwarding Phone Number”. The third option, “Website Call Conversions”, requires additional work of placing code snippets on your business’s website.
“My Own Phone Number” will use your business phone number alongside ads. You may consider this option if you have branded your phone number and wish to maintain it as part of your AdWords campaign. “My Own Phone Number” does not allow for tracking or analytics to be associated with the number.
Enabling “Google Forwarding Phone Number” will insert a unique phone number alongside your ad to allow for basic tracking and analytics. Details such as area code, time the call was placed, how long the call lasted and if the call was connected are all tracked. Although the number is forwarded, the number on caller ID still appears as the originating phone number.
Adding phone numbers through call extensions is easy and should be enabled in most campaigns. Both features can be enabled through the AdWords interface.
Website Call Conversions
“Website Call Conversions” is a feature that leverages the benefits of “Google Forwarding Phone Number” but carries the number to the website. A snippet of code is placed on your website which allows a unique Google Forwarding number to display on your site.
If the number is called from the website, this would be tracked the same as Google Forwarding number with the same analytics available. The benefit of having Website Call Conversions is that it allows for calls made from your website phone number to be tracked too.
Google provides some good options for including and tracking calls. The limitation is that tracking is exclusive to Google advertising and does not provide a means for tracking phone calls that fall outside of this advertising medium. To have a complete phone tracking solution you need to consider a third-party solution such as JumpFly Call Tracking.
JumpFly Call Tracking and other third-party services offer more complete solutions that allow for phone tracking regardless of advertising platform.
Third-party tracking is perhaps the best and most hassle free way of monitoring call activity. Independently adding website call tracking to your online advertising strategy will ultimately result in a more dynamic campaign. As with any solution, understanding the pros and cons of each as they relate to your business goals is ultimately going to dictate which option you choose.
Please call the team at JumpFly if you would like to discuss any of these options.