It’s astounding what some simple changes in the title line of your products in your Google Merchant Center feed can do for your Google Shopping campaigns in Google AdWords. Google gives serious weight to the first five to ten words in the title line for products when their system decides which keyword search phrases will trigger your Google Shopping Ads to show in Google’s search results. By taking the most important core keywords that directly relate to what the product is that you are selling and moving those keywords towards the front end of the title, you can often make dramatic improvements in the performance of your Google Shopping campaigns. After all, the first objective is just to get your Google Shopping Ads to show up in the search results. You need the Shopping Ads to show before a potential customer can click on them.
Sorry if I might be belaboring the obvious here, but sometimes you have to go back to the absolute core fundamentals and start with the most basic steps. Without a solid foundation, you will have nothing to build on. It’s worth the time and effort to do a review of those title lines. We have seen improvements happen in real-life scenarios when optimizing title lines in this manner. By re-writing one title line on one product, we have seen that one product go from getting about one or two sales a day in Google Shopping to getting 15 to 20 sales a day on the same product. And it was all due to simply optimizing and re-writing the title of the product, and putting important keywords front-loaded at the beginning of the title.
JumpFly can work with you to discuss what improvements you can make to your product titles. JumpFly also offers Product Feed Management to their clients as another service, taking the raw feed data and optimizing it for Google Merchant Center, as well as Bing and other Comparison Shopping Engines.
Google has another unique tool to help advertisers make the most of their paid ad space. Advertisers can include Seller Ratings as part of their ad and can take advantage of this feature to highlight the quality of their products or service and lend additional credibility to their business.
There is no cost involved in showing Seller Ratings with your ads, but ad click charges apply as they normally would. These extensions can appear in ads in the top positions, either just next to or just below the display URL. Your business must have at least 30 unique reviews (each from the past 12 months) and an overall rating of 3.5 stars or higher in order to be eligible to have Seller Ratings appear alongside your ad. There is nothing additional you need to do (and it’s important to note that you can’t force Google to show your ratings), but if you prefer not to have Seller Ratings appear with your ads, there is an opt-out feature available as well.
In order to compile these Seller Ratings, Google pulls reviews from a number of sources including Google Trusted Stores, StellaService, Google Consumer Surveys, and individual reviews from a seller’s domain from a wide variety of third-party sources. Google automatically filters out any reviews it considers to be questionable.
If your store doesn’t yet feature reviews, you can apply for free to become a Google Trusted Store by following this link: Google Trusted Stores.
In order to get the most out of Seller Ratings and to ensure that the reviews shown are as accurate as possible, there are things that you, as an advertiser, can do to improve the quality of the ratings shown.
- Make sure your customers have a positive experience! Great customer service is key to building customer loyalty and earning positive reviews. Encourage your customers to fill out a review!
- Interact with your customers. Use Social Media to re-engage former customers and recruit new ones. The more you engage with existing and potential consumers in a positive way, the more brand recognition you’ll have, and the more likely they will be to leave positive reviews.
In order to make it easier for advertisers to understand how effective these automatic extensions are, Google has unveiled its new Automated Extensions Report.
Did you know that your 501(c)(3) organization might qualify for $10,000/month in FREE Google advertising? You may be eligible for this advertising opportunity if you meet the following requirements:
- Hold a valid, current charity status,
- Accept Google Grant’s required application certifications,
- Have an operational website with substantial valid content,
- Certain organizations may not be eligible (Governmental entities, Hospitals, Schools).
Google Ad Grants Nonprofit Advertising Program Details
Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees participate in the program with the following restrictions to maintain their free nonprofit advertising on Google AdWords:
- A daily AdWords budget set to $329, which is equivalent to about $10,000 USD per month,
- Set a maximum cost-per-click (CPC) limit of $2.00 USD,
- Approved non-profit advertising accounts can only run keyword-targeted AdWords campaigns,
- Ads can only appear on Google Search results pages,
- Non-profit advertisers can only run AdWords text ads,
- Campaigns must be actively managed.
Google Grantspro Program
Google’s Grantspro program offers the opportunity to receive an increased spending cap of $40,000 in non-profit advertising each month. This represents an additional $30,000 added to the existing Google Ad Grants account of $10,000 per month, equaling an incredible opportunity for a total of $40,000 each month in free advertising. There are more stringent eligibility requirements, but if you meet them and get approved, this type of additional advertising budget can be incredibly valuable to just about any 501(c)(3) nonprofit organization.
Our team has been successful in helping accounts realize the benefits of expanding their reach through the Google Grants program by maximizing the financial opportunity available. This includes experience in meeting the criteria necessary to become eligible for the increased GrantsPro program. Take advantage of this amazing opportunity and increase your nonprofit advertising efforts right away. Contact JumpFly today and learn how we can help you apply for and manage your Google Grant advertising account.