On November 15th, Microsoft named JumpFly as one of a very select group of top performing partners to act as trusted advisors with the Bing Network.
Elite Partners are made up of less than 3% of the Microsoft recognized partner agencies in the United States. As a Bing Ads Elite Partner, JumpFly will further their expertise and service provided to clients through access to exclusive training, marketing and technology development.
This Elite Partner recognition by Microsoft demonstrates that JumpFly continues to lead the way in their industry after 13 years of focusing only on PPC management. JumpFly is proud of their all in-house team of professionals who help more than 450 small and mid-sized advertisers achieve great PPC results. JumpFly’s experts look forward to helping clients capitalize on expanding their Bing advertising as it continues to grow globally, with nearly one third of PC search market share in the US, over 20% in the UK and over 10% in five additional markets.
“JumpFly has demonstrated to be a key partner for Bing Ads and we’re excited about their participation in the Bing Elite partner program. The service, training and expertise JumpFly is able to provide are helping our customers achieve better results,” said Lynne Kjolso, Bing Ads General Manager, Americas Search Sales.
For more details about JumpFly, please visit www.jumpfly.com
For more details about the Bing Partner Program please visit: https://aka.ms/bingpartnerannounce
Looking for extra ways to grab consumer attention and showcase your company with your Bing ads? In April of this year Bing released two new extensions: Review Extensions and Callout Extensions. If these extensions sound familiar to you it is because you may already be using them in your AdWords account.
Review Extensions allow you to highlight positive reviews your company has received from trusted 3rd party sources. These are a great way to show potential customers how your company outshines the competition. This extension allows one of your positive reviews to show at a time alongside your other extensions. This extension source can be clicked but it will link to the 3rd party website at no charge to you.
Add an extra line of text to your ads using Callout Extensions. Callout Extensions allow you to showcase even more details about the products or services that your company offers. These will also run in conjunction with your already existing extensions but are not clickable. A maximum of 4 callouts can show at one time.
Coming sometime this summer is another exciting Bing addition is the ability to create labels. If you have ever used labels in AdWords you already know how incredibly useful they can be. You can label converting keywords, automate certain items to turn on or off at a specific date or time, filter results based on labels and even easily differentiate holiday ads you’ve created just to name a few of their uses.
These extensions are just some of what Bing offers to enhance Bing Ads, and that JumpFly uses for their clients.
Even though Google dominates the US search market, advertisers shouldn’t overlook the almost 30% that Bing/Yahoo controls. With most of a PPC professional’s time focused on Google AdWords, it’s easy to miss out on the different features Bing Ads has to offer.
Unlike Google AdWords, in Bing Ads you are able to monitor the performance of the search partner network with their Publisher Performance report. This can be found in the reports area of the Bing Ads UI. Then you can easily exclude the search partner sites that have performed poorly by simply pasting them into Bing Ads Editor. Just select the campaign you want, click on “Exclude Websites” and paste.
Bing has also been retooling the User Interface in order to increase efficiency and productivity. Like Google AdWords, Bing now has added a navigation pane so advertisers can easily navigate their accounts. From the left side of your screen you can switch between your campaigns, ad groups, keywords and even ads. If you are looking for a specific keyword and want it fast, simply type in the search box and the term will appear in the results. On the navigation pane, you can also create a campaign, import campaigns or change your account settings.
If your screen is getting a little cramped and you need more room, just collapse the pane by clicking on the arrow located on the top right side. The new navigation pane definitely makes campaign management much easier and saves you time!
Some other Bing Features you might not be aware of include:
- Reports for negative keyword conflicts
- Device Targeting
- Quality Score Reporting
- Geographic and ad rotation settings at the ad group level
There are always features being added to Bing, so make sure you stay on top of them by checking out the Bing Ads Support website.