Knowledge is the Foundation To Success  

Allegedly, Apple is in the works to replace Google as the default search engine on its iPhone with Microsoft’s Bing. If this proves true, it is further evidence of the intensifying power struggle between Google and Apple. Bloomberg reports that,”the talks have been under way for weeks, said the people, who asked not to be identified because the details aren’t public. The negotiations may not be concluded quickly and might still fall apart, the people said.” Currently, Google is the default setting on Apple’s iPhone. If users want to search using Bing, they have to download an application and install it.

Nielsen’s latest data indicates that of those who use mobile search, 86% used Google compared to 11% for Bing. However, with iPhone’s dominance and potential switch to Bing, this soon may change. Apple could certainly breathe some new life into Bing, or someone.

Dare I suggest that Apple instead partner with or buy Yahoo? There had been speculation about this potential reality about a year back, prior to Yahoo negotiating a unique partnership with Microsoft. However, that deal does not necessarily prevent Apple from swooping in and taking over Yahoo. Apple could take Yahoo mobile and turn it into the mobile leader. Yahoo also offers an array of additional potential value to Apple. Now seems to be an ideal opportunity for Apple to make a move.

While Google is distracted in China and losing their search focus, they may be providing Apple a window of opportunity to get into search. Apple could then put Yahoo, or iYahoo, in position to potentially dominate the mobile market, which could carry back over to the wired world.

This clash of the titans is likely to yield some interesting results. Change is in the air as Apple and Google determine the technological fate of mankind. As the mobile market evolves, will Google and Apple co-share the entire future mega-mobile market? Will one emerge as the clear leader or will new technologies emerge to topple these seemingly invincible goliaths? Many a great company once dominated an industry, only to become complacent and fall to its doom. Google and Apple are anything but complacent, but the pace of change is rampant in the rapidly evolving online and mobile marketplaces.

Here’s a few interesting tidbits:

According to data gathered by HitWise, the leading global online intelligence service, searches of one word comprise 24.13% of all search queries. People are lazy searchers! This may be valuable information to consider for PPC Advertising.

Google is testing personalized search results by adding information from users’ “public social graph” and integrating it into the individual’s search results pages. Google is using everything they know from users’ profiles, social networks and more to provide a customized search experience. Along with real-time search, these developments certainly change the search engine optimization (SEO) landscape.

That’s all for now. Stay tuned.

Google continues to ramp up their Mobile Advertising initiatives with improved Mobile Ads Reporting. The improved AdWords Mobile Ads Reporting enables advertisers to better determine how their ads are performing in the mobile marketplace. If advertisers see that they are generating a decent amount of mobile device generated traffic, it then makes sense to take the time to cater to these potential customers with new targeted Google AdWords Campaigns, Ad Groups & Ads that cater to these mobile users. Also keep in mind that mobile phones do not currently support flash, and landing pages catering to mobile users should be as simple as possible. For more information, contact a qualified PPC Management Company for a complimentary consultation.

This functionality certainly has value, but may still be a bit ahead of its time as currently only a small percentage of overall ads are displayed on mobile devices compared to the PC. However, this trend is changing, and fast. The graph provided in this article is provided by Google and indicates US Mobile Search growth over the past 1 1/2 years. The growth is fairly staggering and likely just getting started.

It may be this growth pattern that encouraged Google to officially launch their own Google Nexus One Phone. Google is aware that the future of their PC generated pay-per-click (PPC) advertising revenue may be jeopardized by the rapidly emerging mobile market and therefore appear to be staking a claim to the mobile industry, and in a major way.

Google already developed what is emerging as the dominant mobile operating system with Android, and recently acquired AdMob, the largest provider of mobile ads. Mobile is the future, no doubt, and Google is doing everything it can to position itself to be the dominant mobile player in every area possible. While Google AdWords still represents 95% of Google’s revenues, that figure is certain to change as mobile ads, devices and software begin to generate more serious revenue streams.

Will Google and Google AdWords Dominate the Mobile Ad Market with Nexus One?

Taking the tech-world by storm today was the recent flurry of excitement over the highly anticipated Google Phone – Nexus One.  No one knows when it will be released or the precise specifications, but techies are anxiously predicting that this will be THE phone to challenge Apple’s iPhone. 

Why would Google, who has been partnering with multiple wireless providers creating phones with their Android platform for quite some time, decide to develop and market a phone that would be in DIRECT competition with its partners?  This girl’s guess:  AD CONTROL.  Google recently acquired mobile advertising agent AdMob, a company that specializes in delivery of mobile ads to smartphones.  Obviously the next logical step in Google’s attempt for total information domination (kidding) would be to control how people search on their wireless devices as well.
 
The Nexus One is rumored to be unlocked and ready for use on any network, with a price tag reported to range anywhere between $99 and $600.  However, insisting that Nexus One users agree to be shown Google Mobile Ads could possibly subsidize an elevated sales price for this highly anticipated gadget.  If this phone turns out to be the iPhone killer that Google hopes it will be, Google will have that much more control over what we see when we search and how we see it. The mobile market is quickly evolving and how PPC advertising and PPC Management will play into this is still being determined.

Speaking purely from experience, since I purchased the Motorola DROID in November, I very rarely use my laptop or PC anymore.  I am able to do what I need to do, when I need to do it all from my handy dandy smart phone and it is liberating.  Nexus One, a phone that is made BY Google, FOR Google users sounds like Heaven.  Too bad I just bought the DROID.