You can see the full report here, on the comScore Inc’s website.

Google Analytics and the Device segment in Google AdWords reports on mobile traffic to a website, and that number is increasing for all my clients, no matter the type.  Also to note, in most cases, the bounce rate is significantly higher than desktop devices and the conversion rate is lower, which are not the statistics anyone wants.

You might be thinking that I’m only talking about BtoC or ecommerce sites, but that’s not the case. More and more business people are doing initial research on companies from their smartphones – maybe while sitting in a meeting or while at the airport.

When they get to your site, what’s their experience like? In a February 2011 Harris Interactive Mobile Transactions Survey, 4 out 5 users experienced a problem on a mobile website, and 85% of users expect the mobile experience to be better or equal to using a laptop or desktop experience.  How does your site stack up?

- Is your site easy to read or is the text so small that the user has to pinch, expand and scroll?
- Is the search function easy to access?
- Is your phone number clearly shown?
- Does your site load quickly (less than 5 seconds)?
- Do you have flash content on your home page that doesn’t work on certain mobile devices?

That’s just the tip of the iceberg when it comes to a mobile experience. What’s the call to action on your website (making a purchase, filling out a lead form, calling your company, downloading a PDF)? How does that translate on a mobile device – can it even be done? I’m seeing significantly lower conversion rates for my clients on mobile devices, most likely meaning that the visitor couldn’t complete the action. Experience also has larger ramifications for a company: based on research from the Harris Interactive Study, 63% of online adults surveyed said that if they experienced an issue on a mobile website, they would be less likely to buy from that same company, even through a different purchase channel. And these statistics, from Compuware “What Users Want From Mobile” are even more staggering:

- 57% of users would not recommend a business with a bad mobile site
- 40% of users have turned to a competitor’s site after a bad mobile experience

Ouch. That’s bad news for a whole lot of companies out there. From a PPC standpoint, I actually stopped advertising to mobile devices on Google AdWords and MSN adCenter for some of my clients not seeing productive results due to their mobile user experience. Can you make your mobile results shine above your competition?

Google offers a pretty good tool to test how your site looks and operates on mobile devices.  They also offer mobile site best practices, as well as case studies on other companies, including some pretty impressive before/after shots.

Make 2012 the year of your mobile friendly site. Your customers and bottom line will thank you.

On December 4, 2011, Microsoft hit the tech community with an exciting announcement that Xbox Live will now support voice searches on the MSN/Yahoo search engine www.Bing.com.  Consumers who own an Xbox 360 have recently seen a software update for their gaming console.  Additionally, those who also enjoy the Microsoft Kinect accessory will now be able to take advantage of the Kinect voice recognition capabilities to perform spoken searches on Bing through their Xbox 360 console.  According to Microsoft, this new feature is the next step in the evolution of television and entertainment.  They are hoping to be the frontrunners of this new era of entertainment by bringing games, movies, television shows, music, sports and the internet together in one place.

So what does this mean for the 87.7% of global online advertisers who are NOT advertising on Bing?  It means that they might want to think about allocating some of their PPC budget to Bing.  Migrating Google AdWords accounts to the MSN/Yahoo! platform can be a tricky task because the platforms tend to not play nicely together.  There are many nuances that make straight Google to Bing migration difficult for people who don’t do it regularly.  So, if this is something you are interested in doing with your AdWords campaigns, please consult a professional before you attempt it yourself.

It will be interesting to see how this Bing voice search functionality will evolve.  I am excited to see whether Bing will allow advertisers to build voice search PPC campaigns or whether voice search data can be analyzed separate for traditional type and click data.  There are so many possibilities and so much potential for this new functionality.  I can’t wait to see what the future brings.  Only time will tell – so stay tuned!

How does this have the potential to affect the PPC advertising efforts you have in place for your business?  Google believes that adding Social Extensions can potentially improve the ad performance for PPC advertisers.  According to Google (via Harris Interactive, June 2010), recommendations from friends and family impact the purchasing decisions of 71% of shoppers.  The AdWords ads for current campaigns that do not have Social Extensions enabled only show the +1 recommendations for the specific landing page of the ad.  Once Social Extensions are enabled in your Google AdWords campaign, potential customers will be able to see all of the +1 recommendations that your brand has received and make their purchasing decisions accordingly.

Now that they are able to show more highly targeted and personalized ads, how will advertisers be able to study the performance data of this new feature and gauge whether or not it is working for them?  Of course Google has an answer for that!  Google has enabled a new +1 annotation AdWords reporting segment for any campaign, ad group, keyword or ad.  This new segment allows advertisers to view performance metrics by three categories.  The first performance segment category is impressions with personal annotations.  A personal annotation means that a personal contact of the searcher has +1’d your brand (your webpage, Google+ Page, organic search result or PPC ad).  The next performance segment is impressions with basic annotations.  Basic annotations are impressions that included an anonymous count of people who have +1’d your brand.  The third, and final, performance segment is for impressions without social annotations.  While both personal and basic annotations make your ad socially relevant, viewers that see people they actually know and trust +1ing something they are interested in purchasing will, in theory, be more likely to purchase said product.

If you are a PPC advertiser interested in making your brand more socially relevant, then you have some homework to do.  First, set up the Google+ Page for your business here.  Setting up your Google+ Page will not only allow you to get closer to your customers, but will allow you to create your business’s identity on Google+.  Next, you will need to use your Google+ Page URL to enable Social Extensions from the Ad Extensions tab in your AdWords campaigns.  Finally, after you have let the data accrue for a bit, use the +1 annotation reporting segment to see how the +1 features are affecting the performance of your advertising efforts.

Here at JumpFly we are very excited to see how these new Google+ enhancements will affect our clients ROI.  We expect nothing less than big things from the ever evolving Google!

Introducing Google Trusted Stores

Earlier this month Google announced the launch of their latest commerce innovation which they have aptly named Google Trusted Stores.  According to Google, Trusted Stores is “a new pilot program that helps shoppers identify online merchants that offer a great shopping experience.”  Sites that meet certain Google criteria can receive a Google Trusted Store badge to be added to their site.  So, how does this affect online shoppers and advertisers?

We all know that the amount of purchases being made online increases year after year, but research has shown that online shoppers are wary about purchasing from sites that they are unfamiliar with.  With identity theft and phishing attempts on the rise, shoppers want to know whether or not the site they wish to purchase from is safe and trustworthy.  They want to know that their payment information is secure and will not be compromised during the transaction process.  They want to know that when they pay for their goods, that they will receive them in a timely manner in the condition they expect.  Trusted Stores is Google’s answer to help alleviate these fears without customers having to do their own detective work on the store they wish to purchase from.

A huge benefit to this program is that when a customer makes a purchase from a Google Trusted Store, they are asked whether or not they would like FREE purchase protection from Google.  This purchase protection is optional, but a powerful reassurance to online shoppers.  It is basically free insurance for shoppers that the product that they ordered will arrive in a timely manner, in the promised condition and that they will be billed the agreed upon amount.  If these conditions are not met, Google’s purchase protection will cover the entire purchase amount, including tax and shipping.  It is good to note, however, that shoppers must report any issues either 30 days after delivery or 60 days after order placement, whichever is earlier.

Not only is this innovation beneficial and helpful for purchasers, but it’s great for merchants as well.  As a merchant, it is extremely important to have FAQ, About Us and Review/Testimonial pages on your site, but are potential customers supposed to blindly believe everything they read on the internet?  Shoppers are wary, especially since unscrupulous businesses have been known to do or say anything to close the deal.  Google Trusted Sites offers shoppers an objective, third party recommendation that should help allay their fears.  When a shopper hovers over the badge that is placed on the site, they see Google’s grades for the shipping and service of the particular store.  The higher the grade, the more trusted and secure the shopping experience should be.

If you are a merchant, you are probably wondering how you become a Google Trusted Store.  While the pilot program is currently limited, Google assures us that they will be expanding the Trusted Store program in the coming months.  You can find out more information from Google here.  It definitely can’t hurt to fill out the application and keep your fingers crossed that when the program opens up, your company site will be chosen.  So, why not apply for the opportunity to show potential customers that your store is a great place to shop?

For example:  Imagine that I sell blue widgets online.  I have conversion tracking installed and it is working very well.  My average cost-per-conversion is $10.48 but I would like to try to get it under $8 in order to increase my ROI.  Using the Top vs.  Side segment, I can see that when my ads appear in the top three positions, my cost-per-conversion is $7.45 with an average CPC of $0.14 and a conversion rate of 1.93%.  However, when my ads appear on the side, my cost-per-conversion is $13.51 with an average cost-per-click (CPC) of $0.12 and a conversion rate of 0.85%.  In this example, the ads that show in the top positions are clearly performing better than the ones showing on the side.  This data shows me that I need to make sure that my ads are always seen at the top of the page, but how do I do that?

Enter Google’s Top of page bid estimate metric.  This new feature from Google AdWords gives an approximation of what your CPC bid needs to be in order for your ad to consistently appear in the top positions above the organic search results.  Google is quick to point out, however, that setting your bids higher than the top of page bid estimate does NOT guarantee top ad position and that Quality Score is still a factor.  To see your top of page bid estimates, log into your Google AdWords account and choose the Keywords tab.  Click on the Columns button, then on Customize Columns.  From there you can choose from Attributes (where the Est. top page bid button can be checked), Performance and Conversions criteria.  Click on save and see your extra column appear.  Now you know exactly how you need to be bidding to keep your ads in the coveted top positions.

Thank you Google for bringing us yet another update that allows us to better manage Google AdWords accounts for our clients.  We love when new innovations come along and allow us to be more proactive, productive and efficient for our clients – especially when it also helps us optimize.  Keep the new metric improvements coming; we love data!

Why is this so great you ask?  Well, I begin my keyword research with root words and descriptive words.  For example, let’s say I am building a new campaign for a company that sells colored hanging file folders.  They have 20 different colors of folders and they can be called hanging file(s), hanging folder(s) or hanging file folder(s).  To begin the keyword research for this project, I would use an excel formula to create every possible variation of each color with each root word (yellow hanging file, yellow hanging files, yellow hanging folder, yellow hanging folders, hanging file yellow, hanging files yellow, hanging folder yellow, hanging folders yellow, etc.).  With 20 colors and 4 root words, this would give me a list of 160 possible search terms to research using Google’s Keyword Tool.  With the old tool I would need to paste the first 100 words in, star the ones with advertiser competition and/or search traffic, then paste the remaining 60 words and do the same thing.  With the new tool I can paste the entire list in one easy step – which is great!

Once I have several hundred keywords starred in the Keyword Tool, there is a “More like these” option which allows me to search for terms that are similar to the ones I have already chosen to star.  In the previous version of Google’s Keyword Tool I would only get search results for the first 100 keywords that I had starred, which was an inconvenience.  I would have to download the list, break it down into groups of 100 keywords and perform multiple searches again and again to get potentially great keyword suggestions for my new account.  With the new version, as long as my starred keywords do not exceed 2500, the Keyword Tool will provide me similar search terms for all of my starred keywords.  Hooray!

Another update to the tool that is worth noting is the “Group by” feature.  By default the Keyword Tool is set to “Group by None” but if you click on the dropdown, you can choose “Similarity to search terms” and the most pertinent words (keywords that include search terms) will show up grouped together below the search terms, but above the related keyword suggestions.  This is great for weeding through the hundreds of irrelevant keywords that the Keyword Tool often provides.

All in all, the Google Keyword Tool is getting better each and every time there is an update.  I am excited to see how it will progress through the rest of this year and beyond.  Keep up the good work Google!

Now, more than ever, taking full advantage of the display URL at Google AdWords can be of tremendous value.  It lets users know where they would be going if they click on the ads and also acts as a valuable advertising line.  For example, a florist with the URL flowershop.com could use a display URL like www.flowershop.com/Free-Shipping.  Any reputable PPC Management company should always try to maximize their clients’ ads’ effectiveness and taking advantage of the display URL should be part of that effort.

Furthermore, this new layout for ads is the same for both natural and paid listings.  At Google, the paid ads, particularly the top ads, blend in fairly well with the natural listings.  The new Google AdWords report that enables top vs. side segmentation often highlights significantly higher CTRs received by ads in those top positions.  It certainly behooves Google to have users click on their paid listings, which may be part of the impetus behind these recent changes.

One concern I have heard about this strategy is regarding the creation of a display URL for a web page that does not really exist; The danger here is if someone were to copy the “invented” display URL into another browser and then receive an error message instead of the desired website.   Though I am sure this is rare, I do suspect that it happens, which is why I suggest adding a simple piece of code to your website that will redirect users searching for any non-existing pages to your homepage.  That is exactly what I did for our website at JumpFly.

Finally, the Google AdWords display URL stands out with its green font, drawing users’ eyes to it. This is not a line that should be neglected.  If you didn’t already, it’s time to respect the Google AdWords display URL.

Google made this update to description line 1 placement after performing tests and coming to the conclusion that it not only improves the user experience by providing searchers with more, relevant information easily and rapidly, but also improves the performance of the ad for the advertiser.  After doing some A/B ad testing with and without the punctuation at the end of description line 1, JumpFly’s account managers have seen the clickthrough rates (CTR) of the new ads with punctuation at the end of description line 1 skyrocket over the old ones without punctuation.  So much so that the JumpFly pay-per-click management teams now make sure that description line 1 ends in punctuation as often as possible.

Another change that Google recently announced is that top position ads will now be showing the display URL domain in the headline.  This update to how ads are displayed will allow Google searchers to be able to see and identify what site they will be taken to after they click on the ad and will help them decide whether or not they want to go to that site.  For AdWords advertisers, this is another huge change that is going to be great for them, especially for branding.  With the display URL being more prominent in the headline and still being shown in the display URL, your company name and web address exposure is doubled.  Sounds good to us!

Now, the question is:  How will Google AdWords decide whether to show the display URL or description line 1 after the headline?  Well, according to Google, BOTH can be displayed as long as the resulting headline is sixty-eight characters or less.  Imagine having a sixty-eight character, attention grabbing headline.  The amount of information you can get to potential customers in bold, blue text is unheard of and something all advertisers should try to capitalize on.

These changes to how Google AdWords ads are displayed are hugely important for advertisers.  In order to capitalize on them, you might want to call a professional PPC Management company like JumpFly.  We know the ins and outs of Google AdWords and we love implementing new, innovative ideas for our clients.

Per Google’s blog on +1, “to recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results… Say, for example, you’re planning a winter trip to Tahoe, Calif. When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you’re looking for a new pasta recipe, we’ll show you +1’s from your culinary genius college roommate. And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop.”

From an advertiser’s perspective, it certainly appears that it would be a benefit to have people recommend their website and have the +1 displayed next to their ads.  A light +1 actually appears next to all ads and results, but the ones that have been +1′d appear in a dark blue, drawing more attention. It will be interesting to see how this social media experiment evolves. This foray into social media has my attention because of its potential impact on PPC. Below are some Google AdWords related questions, and the answers we received directly from Google.

Will the +1 button affect my clickthrough rate (CTR) or conversion rates?

Each campaign performs differently, so we can’t predict how your clickthrough rate will change for individual campaigns. However, we believe that including the +1 button on ads will increase the overall CTR of campaigns as personalized annotations increase user engagement.

Will the +1 button impact how you determine quality score?

No, this does not change how we determine your ad’s relevance of quality. As always, we look at your ad’s performance relative to that of other ads for the same query, position, and UI treatment.

Should I change my ads or landing pages?

No, there is no need to change the copy or landing pages of your campaigns. We’re adding +1 buttons to ads and search results on Google.com in English. Simple, compelling ads directing to a relevant landing page will continue to perform best.

Where can I see how many +1s my ads are receiving?

Currently reporting is not available. However, soon you will be able to see how many +1s your search campaigns are getting on the Dimensions tab in AdWords.

Why can I not see +1 buttons on my ads?

Only signed-in Google users will see +1 buttons on ads and organic search results on Google.com in English. Also, +1 buttons are not available on Internet Explorer 7 and earlier versions of Internet Explorer.

While Google has been increasingly incorporating social media elements into search over the years, +1 integration appears to be a giant step closer towards achieving meaningful social media/ search integration. Google continues to evolve and social media is proving to have an important role in its development. The +1 feature is rolling out slowly, but keep your eyes posted as you will likely see it soon. If you can’t wait to start seeing +1’s,  you can opt-in to the launch by visiting their experimental search site.

The first thing I noticed when using the new Ad Preview Tool is the updated, sleek user interface (UI).  The new UI boasts new fields and a new look that makes it feel more simple to understand and user friendly.

Aside from the tool’s face-lift, the first big change I found was that when you are using the tool while signed into your AdWords account, the new Ad Preview will tell you whether or not your ad is showing and which ad group the keyword is being mapped to.  This is a fantastic update because it allows you to see if your keywords are being mapped to the most highly targeted and specific ad groups.  This will be especially helpful for adding negative keywords to ad groups to ensure that the proper ads are being shown for each keyword search.  If your ad is not showing for some reason, the new Ad Preview Tool will tell you why and help you understand whether you need to raise your bids, update your location targeting, increase your daily budget or optimize your account.

The next big Google Ad Preview Tool change worth noting is the new Device setting option.  This feature allows AdWords advertisers to view and diagnose their ads for high-end mobile devices and provides previews of ads based on the type of device and cell phone carrier.  This is a much needed update that seems to go hand in hand with the new keyword tool that helps create mobile targeted campaigns.  With more and more advertisers dedicating a portion of their budget to target Smartphone users, the ability to see what the ads look like on Android, iPhone/iPod/iPad and Palm OS devices is growing exponentially.

These updates to the Ad Preview are certainly appreciated and much needed.  Thanks Google!

But how will advertisers and professional PPC management companies like JumpFly know what keywords mobile searchers are looking for?  As usual, Google is two steps ahead with their new Keyword Tool.  In September, Google announced that it was officially launching the latest version of their Keyword Tool within AdWords.  Since then, there have been several notable improvements to the tool including the addition of new ways to filter and refine the keyword list, starring keywords and the ‘view as text’ button.

The latest improvement to the Google AdWords Keyword Tool is the ability to create keyword lists targeted to mobile users.  Underneath the box where you type in the keywords you wish to research, there is a ‘+’ button next to ‘Advanced options.’  Click on this ‘+’ and you will see a dropdown menu to show ideas for all mobile devices, mobile WAP devices and mobile devices with full internet browsers (like iPhone and Andriod phones).  This enhancement to the already great Keyword Tool will allow AdWords advertisers to create better, more highly targeted campaigns for mobile users.

As an avid smartphone user, I can honestly say that I browse the internet more from my phone that I do from any desktop or laptop computer.  I am excited to see what new, more highly targeted advertisements are shown to me in the next few months.  It should be interesting to see how this new feature can help mobile search evolve.  Stay tuned!

What does this mean for you, as a Google AdWords advertiser?  Here are some practical examples:

*  You have a post-holiday super sale that you want to make sure to advertise on starting on December 26^th, but you are out of town with limited access to email or technology.  No problem!  Simply write the ads, set the Automated Rule to turn them on at midnight on December 26^th then sit back and relax knowing that they will be taken care of for you.

*  You have done extensive research that shows that your peak shopping days are Monday, Friday and Saturday.  You have also found that your least productive sales day is Tuesday.  Using AdWords Automated Rules, you can create a rule to automatically increase your budget on your peak days and automatically decrease it on Tuesday.  This ensures that your visibility is improved on days when you know people are most likely to purchase.

*  You know that your keywords convert best when they are in position 3 or higher.  AdWords Automated Rules allows you to create a rule in your PPC campaign or ad group that will automatically increase the maximum CPC (cost-per-click) bids for all keywords with a position below 3.  You can choose to increase the bids either by a percentage or by a static amount.  Automated Rules will look at the data for the timing parameter that you determine in order to make the adjustments that you require.

Another important feature of AdWords Automated Rules is that you are encouraged to preview the results of the rules that you create.  This preview function allows you see a list of the changes before they are actually implemented so that you can make sure that you are making the most beneficial changes to your account.  Automated Rules are also easily managed within the Google AdWords interface using the Control Panel and Library section.  There, you are able to view, pause and keep track of the changes that are being made automatically to your account every day.

With Google AdWords and their plethora of available tools, anyone can advertise online.  However, a professional PPC Management Company like JumpFly is highly recommended.  Professional account managers know the tricks of the trade to keep your PPC accounts optimized and running smoothly.  Contact us today to see how we can help increase your ROI.

Google enabled advertisers to track their phone calls. Using the technology behind Google Voice, Google AdWords call metrics assigns each campaign a unique phone number which is automatically inserted into advertiser ads on both desktop and high-end mobile devices. Phone tracking is currently limited to the Campaign Level, so keep that in mind when setting up a new account with the intent of using this valuable feature.

When a user calls the number in an ad with call tracking enabled, the call is automatically routed to the advertiser’s business, and AdWords notes that this call took place. Then, when looking at the AdWords interface, advertisers see the number of calls generated by each campaign, call duration, and in the near future, caller area code. Advertisers will still only pay for clicks on their ads, but Google intends to charge for call metrics in the future, so be prepared for Google AdWords Pay-Per-Call.

AdWords advertisers can take Google call tracking one step further if desired and have the call tracking number follow a new visitor through to their website.  Google provides the necessary tools and code to make this happen and this functionality can be installed without too much effort.  To be clear, this feature enables the newly created call tracking number that appears in an ad to then follow this user to the website and appear at the website as well. This enables advertisers to see how many visitors call directly from the ad versus those who first go to the website & then call later.

Once advertisers know where their calls are coming from, they can better determine the results of their AdWords advertising efforts.  Advertisers could test different ad text variations to see which results in the most calls or reallocate budget to campaigns that truly provide the highest ROI.

Call tracking can certainly be a valuable tool to better gauge Google AdWords advertising success.  One current limitation is that advertisers do not get to keep the phone numbers assigned to their  campaigns for call tracking. These numbers will constantly change, which has proven to be a concern for some advertisers.

For those seeking a more advanced call tracking solution, there are additional services available from various companies, including Marchex, Mongoose Metrics and others. More robust call tracking solutions offer insight into all your traffic sources including organic, Bing, Facebook, Twitter, LinkedIn, display advertising, email marketing as well as traditional print and broadcast advertising.  Furthermore, additional features such as recording calls are available as well.

One Remarketing opportunity is to simply re-reach website visitors as they are surfing the web, to remind them of a specific product or service just after leaving a website.  Advertisers can even reach these highly targeted visitors with a unique set of ads that cater specifically to them, perhaps offering a discount or other incentive.  A more advanced strategy enables advertisers to create a list of web visitors that actually do result in a sale, and then re-reach these specific customers again when the timing is right.  The same strategy can also be applied to reach back out specifically to web visitors who dropped out of the sales funnel for one reason or another.  Some companies can even find value in targeting one another’s website audiences.

Google is also beta testing Interest Category Marketing, which allows advertisers to reach a desired audience as they browse sites on the GCN.  Advertisers can select from a list of categories and show their ads to people that meet those specific criteria.  Advertisers can also select from a list of demographic categories such as gender and age range.  Interest Category Marketing enables advertisers to further qualify users based on multiple interests.  For example, a travel agent can choose to reach locally targeted people that have been identified as both sports enthusiasts and travel enthusiasts.  This travel agent can then create and deliver sports related travel ads to these potential clients as they surf the web.  The possibilities are endless.

What makes remarketing and audience marketing so unique is the ability to continually reach and re-reach users as they surf the web and deliver highly targeted ads to these users.  For those who have been around a while, it is awesome to see Google provide user tracking that works much like what was envisioned by the guys at the now defunct Engage Technology a decade back… Sorry guys, you were just way ahead of your time!

By Brad Garlin

After testing out Google Instant, the first question we had here at JumpFly was: “How will this affect the Pay Per Click(PPC) Marketing for our clients?”  With ads showing up before the entire search term was typed out, we were curious about the effect this would have on the number of impressions and click-through-rate (CTR) of our ads.  So we dug a little deeper and found out some details that may help explain Google Instant’s impact on PPC a little bit.

There are three different situations that Google Instant counts impressions:.

1.  Any click on the page – If the user begins to type a search query and then clicks anywhere on the page, an impression is counted.  This includes clicking on a search result, a sponsored link, spelling correction or a related search.

2.  Search selection – If the user clicks the Search button, presses Enter or clicks on one of the predicted queries, an impression is counted.

3.  ‘Three second rule’ – If the user stops typing and the search results are displayed for at least three seconds, an impression is counted.

That being said, we must anticipate that Google Instant will increase the amount of impressions received by the keywords in our accounts.  Hopefully this increase of potentially frivolous impressions will not have the negative impact on CTR that we would expect.  As we have talked about before, a poor CTR can be a detriment to Google AdWords Quality Score forcing advertisers to increase their maximum cost-per-click (CPC) in order to be seen in higher positions in the search results.

Only time will tell how Google Instant will impact the Google AdWords accounts of the hundreds of thousands of businesses who advertise their goods and services on Google.com.  Hopefully Google Instant will be a good thing, providing timelier search results to users and more qualified clicks to advertisers.  Fingers crossed – Google, please don’t disappoint!