Knowledge is the Foundation To Success  

There is some SERIOUS speculation in the tech world right now about whether or not Google will use its January 5th Android press conference to officially unveil the Nexus One Google phone.  The buzz around this potential iPhone Killer is astounding and everyone in the technology gadget world seems to be talking about it.

According to some officially unofficial information leaked by Gizmodo, the Nexus One Google Phone will be built by HTC, sold by Google and supported by T-Mobile.  With an alleged price tag of $530 for the unlocked and unsubsidized phone and $180 for a 2-year T-Mobile contract, this new Google phone will definitely give Verizon & Motorolla’s new Droid some stiff competition.  But will it be able to take the smartphone crown away from Apple’s almighty iPhone?  That remains to be proven.

One odd thing about the 2-year T-Mobile contract option:  there is allegedly only ONE rate plan available, an individual plan that only allows for 500 talk minutes.  This makes me wonder if Google is also going to use the January 5th date to announce the release of VoIP integration into Google Voice through their recent acquisition of Gizmo5.  This HUGE technological leap would allow users to make phone calls using any WiFi connection regardless of a voice plan.  Obviously, an announcement of this magnitude could throw the cell phone world into a tailspin.

Whether the January 5th announcement is regarding Google Nexus One Phone, VoIP through Gizmo5 or both – we can always count on Google to keep us guessing.  Only time will tell – STAY TUNED!

Google continues to ramp up their Mobile Advertising initiatives with improved Mobile Ads Reporting. The improved AdWords Mobile Ads Reporting enables advertisers to better determine how their ads are performing in the mobile marketplace. If advertisers see that they are generating a decent amount of mobile device generated traffic, it then makes sense to take the time to cater to these potential customers with new targeted Google AdWords Campaigns, Ad Groups & Ads that cater to these mobile users. Also keep in mind that mobile phones do not currently support flash, and landing pages catering to mobile users should be as simple as possible. For more information, contact a qualified PPC Management Company for a complimentary consultation.

This functionality certainly has value, but may still be a bit ahead of its time as currently only a small percentage of overall ads are displayed on mobile devices compared to the PC. However, this trend is changing, and fast. The graph provided in this article is provided by Google and indicates US Mobile Search growth over the past 1 1/2 years. The growth is fairly staggering and likely just getting started.

It may be this growth pattern that encouraged Google to officially launch their own Google Nexus One Phone. Google is aware that the future of their PC generated pay-per-click (PPC) advertising revenue may be jeopardized by the rapidly emerging mobile market and therefore appear to be staking a claim to the mobile industry, and in a major way.

Google already developed what is emerging as the dominant mobile operating system with Android, and recently acquired AdMob, the largest provider of mobile ads. Mobile is the future, no doubt, and Google is doing everything it can to position itself to be the dominant mobile player in every area possible. While Google AdWords still represents 95% of Google’s revenues, that figure is certain to change as mobile ads, devices and software begin to generate more serious revenue streams.

Will Google and Google AdWords Dominate the Mobile Ad Market with Nexus One?

Taking the tech-world by storm today was the recent flurry of excitement over the highly anticipated Google Phone – Nexus One.  No one knows when it will be released or the precise specifications, but techies are anxiously predicting that this will be THE phone to challenge Apple’s iPhone. 

Why would Google, who has been partnering with multiple wireless providers creating phones with their Android platform for quite some time, decide to develop and market a phone that would be in DIRECT competition with its partners?  This girl’s guess:  AD CONTROL.  Google recently acquired mobile advertising agent AdMob, a company that specializes in delivery of mobile ads to smartphones.  Obviously the next logical step in Google’s attempt for total information domination (kidding) would be to control how people search on their wireless devices as well.
 
The Nexus One is rumored to be unlocked and ready for use on any network, with a price tag reported to range anywhere between $99 and $600.  However, insisting that Nexus One users agree to be shown Google Mobile Ads could possibly subsidize an elevated sales price for this highly anticipated gadget.  If this phone turns out to be the iPhone killer that Google hopes it will be, Google will have that much more control over what we see when we search and how we see it. The mobile market is quickly evolving and how PPC advertising and PPC Management will play into this is still being determined.

Speaking purely from experience, since I purchased the Motorola DROID in November, I very rarely use my laptop or PC anymore.  I am able to do what I need to do, when I need to do it all from my handy dandy smart phone and it is liberating.  Nexus One, a phone that is made BY Google, FOR Google users sounds like Heaven.  Too bad I just bought the DROID.