Mobile Ads Reporting Improves at Google AdWords

December 17th, 2009 by Brad Garlin

Google continues to ramp up their Mobile Advertising initiatives with improved Mobile Ads Reporting. The improved AdWords Mobile Ads Reporting enables Mobile Ad Growthadvertisers to better determine how their ads are performing in the mobile marketplace. If advertisers see that they are generating a decent amount of mobile device generated traffic, it then makes sense to take the time to cater to these potential customers with new targeted Google AdWords Campaigns, Ad Groups & Ads that cater to these mobile users. Also keep in mind that mobile phones do not currently support flash, and landing pages catering to mobile users should be as simple as possible. For more information, contact a qualified PPC Management Company for a complimentary consultation.

This functionality certainly has value, but may still be a bit ahead of its time as currently only a small percentage of overall ads are displayed on mobile devices compared to the PC. However, this trend is changing, and fast. The graph provided in this article is provided by Google and indicates US Mobile Search growth over the past 1 1/2 years. The growth is fairly staggering and likely just getting started.

It may be this growth pattern that encouraged Google to officially launch their own Google Nexus One Phone. Google is aware that the future of their PC generated pay-per-click (PPC) advertising revenue may be jeopardized by the rapidly emerging mobile market and therefore appear to be staking a claim to the mobile industry, and in a major way.

Google already developed what is emerging as the dominant mobile operating system with Android, and recently acquired AdMob, the largest provider of mobile ads. Mobile is the future, no doubt, and Google is doing everything it can to position itself to be the dominant mobile player in every area possible. While Google AdWords still represents 95% of Google’s revenues, that figure is certain to change as mobile ads, devices and software begin to generate more serious revenue streams.

Google AdMob Aquisition, Android News & DROID Launch

November 13th, 2009 by Brad Garlin

Google is making a major splash in the wireless world. Its Android open source mobile operating system is gaining traction and the new Motorola DROID phone even bears a portion of its name, and features the newest

Google Goes Wireless

Android 2.0 operating system (OS). Cap this off with the pending acquisition of mobile application provider AdMob, and Google’s intentions become quite clear. With rapid expansion in so many directions, Google is quietly becoming the major player in the wireless arena.

The most recent data available indicates that Android already commands approximately 8% of the worldwide Operating Systems market share, but this is a number that is rapidly rising. Many new phones are slated to be released with Google’s Android Oprating System, which has been receiving very positive reviews. The new Android 2.0 even provides its users a fully audible real time turn-by-turn navigational system called AndNav2, which can be seen on the new DROID which was launched by Verizon. I-Phones still dominate this market, but Apple has their work cut out for them to stay on top. The Apple/ Google battle is intensifying, which is likely what led to Google CEO Eric Schmidt’s resignation from Apple’s Board of Directors back in August, when he cited a conflict of interest. Ya think?

The new DROID has arrived to what appears a rather sleep reception. Google’s operating system however is getting favorable reviews. The Droid is clearly powerful, but many are complaining of its excessive weight and short battery life – not too many complaints about the OS – over time Android will continue to further improve and likely gain traction as one of, if not the premiere mobile OS.

Google announced it will acquire mobile advertising network AdMob for $750 million and Google CEO Eric Schmidt said,”One of the key success points for the iPhone was this enormous development of apps, and particularly free apps, which are advertising supported. Now that we have our Android platform coming out, and really with some serious partners behind it, it will also be important to have that be true for Android as well as the others.” According to IDC analyst Karsten Weide, the combination of Google and AdMob will create a mobile advertising giant dominating between 30 and 40 percent of the wireless ad market.

According to Google, this acquisition will enable advertisers to better target their ads to mobile users, by marrying AdMob’s mobile publisher network with Google’s large network of advertisers. By combining the ad targeting technologies of AdMob and Google, this acquisition is likely to yield better ad performance on mobile applications and websites.

Google is clearly working on becoming the major player in the rapidly growing wireless world. As the battle plays out for world domination, keep your eyes on Google. To learn more about mobile advertising opportunities, contact a qualified PPC Management Company.

Google Maps Ads Provide Detailed Reporting

June 29th, 2009 by Kristie McDonald

Back in January Google added new links to their free local business ads (Google Maps ads).  These new links, “Get Directions,” “Street View,” “Save to My Maps,” and “Send,” all give the searcher more ways to interact Google Maps Examplewith your ad and ultimately get the information they need to visit your business.  My personal favorite is “Send” which allows the visitor to send the address not only via email but alternatively to a GPS device!  Talk about taking them by the hand and leading them to you. 

Now that there are so many more ways to interact with your local business ad, also referred to as “Google maps ads”, because they appear on the Google Maps site, wouldn’t it be nice if you had some insight into how visitors are interacting with your ad?

Now you do.  Google has given us the ability to see the analytics behind how users interact with your ad.  There is a new feature in the Google AdWords reporting feature – as a part of the Placement/Keyword Report – that allows you to view data on the following actions:

  • Info window open from left hand side
  • Info window open from map marker
  • “Get Direction” clicks
  • “Street View” clicks
  • Clicks to website from the info window

They are missing my favorite – “Send” – but hopefully that is coming soon – no word from Google yet.

How can you best use this Google Maps ads data? Use it the same as you would when analyzing your site analytics – figure out where to focus your attention based on user activity.  For example, are visitors clicking Street View? Consider putting a picture of your actual location/building on the info window. 

The numbers behind opening from the left hand side vs. opening from the map marker signify to me whether your visitors are typically responding to your brilliant ad copy or if they are more concerned with the exact location of the business.  Google Maps ad data can give you insight into a visitor’s search intent and mind set.  Then let it help you to write even better ad copy for both your maps ad and your regular pay-per-click (PPC) advertising ads.

For more information on the new Google Maps ad reporting features, check out Google’s blog post on this announcement or contact a professional Google advertising agency.