PPC and Consumer Expectations in 2016

February 8th, 2016 by Kelly Levine

BLOG-PPC-and-Customer-Expectations-in-2016If there is one thing we know about technology, it is that it is always evolving, getting better, faster, smarter.  The same can be said for pay-per-click advertising.  As consumers’ expectations are getting higher and more specific, marketers face a very real need to meet or exceed them.

According to Forrester Research Digital Marketing Forecasts, search marketing will take 45.4% of digital marketing spend in 2016.  Consumers know what they are looking for, and are searching for it at rapid speed, in the palm of their hand. They’re on the go and want real-time, personalized information.

As marketing professionals, it is our job to give consumers what they want. By tailoring pay-per-click campaigns to interact in a more conversational, personalized nature, we have the potential to increase sales by 14%, as reported by Econsultancy and Adobe’s Quarterly Digital Intelligence Briefing in 2015.

How do you create a more personalized pay-per-click ad campaign? Well, it goes way beyond keywords these days. Marketers can now target a specific audience and create unique ads in varying formats to reach consumers at their fingertips, whether they are at their desk browsing custom furniture, looking for pizza delivery restaurants on their tablet, or using their mobile phone to hail a cab. Having a mobile-responsive website is absolutely imperative in today’s marketing world. Websites that offer online booking, ordering and customization will most certainly take the lead in online sales.

Online marketing, especially pay-per-click advertising, is a venue in which we can deliver the right message, to the right audience, at the right time, and it is so important that we are meeting the expectations of our consumers.

Do you need help developing a more personalized experience for your target audience? JumpFly specializes in pay-per-click marketing, and is always standing by to take your marketing campaigns to the next level!

Google AdWords and Your Website

September 21st, 2015 by Charlotte Catsadimas

BLOG-adwords-and-your-websiteYour website can make or break the success of your Google AdWords advertising. In order to get the most out of campaigns, your landing page should be optimized for AdWords and be focused on potential customers and their goals.

Google wants customers to receive a good experience when they click on your ads. Make Google happy by optimizing your landing page and it can lead to more conversions and better quality scores. Have a poor quality website, and it will almost certainly result in failure.

Here are some tips to optimize your landing page and increase your AdWords results:

 

  • Provide useful, unique and relevant content

 

      • Your landing page should be relevant to your keywords and ad text.
      • Be clear and convincing about your unique selling points. Why should a customer choose you over a competitor?
      • Deliver original, useful content.

 

  • Be trustworthy and transparent

 

      • Clearly state who you are, what you do and how/where to contact you.
      • If you ask for personal information, be clear about why you need it and what you are going to do with it.

 

  • Make your page easy to navigate

 

    • Information should be readily available to customers, without them having to search further.
    • Don’t interfere with customers navigating to your site. No pop-ups!
    • Show customers they have landed in the correct place and what they should do next (your Call-to-Action).

Also keep in mind the functionality of your checkout process. If people have a hard time purchasing items on your website, they will get frustrated and simply leave. The purchase process should be as simple and quick as possible.

Finally, optimize your landing page for mobile devices. Mobile is not going away. The number of people shopping on their phones is only going to increase. Nobody likes shopping on a hard to read, difficult to navigate page. Don’t give people an excuse to go somewhere else! Keep it simple, create a call-to-action, add local info and have a user-friendly checkout process. You can also learn some interesting and potentially valuable mobile facts that JumpFly picked up at Google Mobile Guru Day.

Google Ad Grants Non-Profit Advertising Opportunities

June 29th, 2015 by Cary Goldstein

BLOG-nonprofit_opportunitiesDid you know that your 501(c)(3) organization might qualify for $10,000/month in FREE Google advertising?  You may be eligible for this advertising opportunity if you meet the following requirements:

  • Hold a valid, current charity status,
  • Accept Google Grant’s required application certifications,
  • Have an operational website with substantial valid content,
  • Certain organizations may not be eligible (Governmental entities, Hospitals, Schools).

Google Ad Grants Nonprofit Advertising Program Details

Google Ad Grantees receive free AdWords advertising on Google search result pages. Ad Grantees participate in the program with the following restrictions to maintain their free nonprofit advertising on Google AdWords:

  • A daily AdWords budget set to $329, which is equivalent to about $10,000 USD per month,
  • Set a maximum cost-per-click (CPC) limit of $2.00 USD,
  • Approved non-profit advertising accounts can only run keyword-targeted AdWords campaigns,
  • Ads can only appear on Google Search results pages,
  • Non-profit advertisers can only run AdWords text ads,
  • Campaigns must be actively managed.

Google Grantspro Program

Google’s Grantspro program offers the opportunity to receive an increased spending cap of $40,000 in non-profit advertising each month. This represents an additional $30,000 added to the existing Google Ad Grants account of $10,000 per month, equaling an incredible opportunity for a total of $40,000 each month in free advertising. There are more stringent eligibility requirements, but if you meet them and get approved, this type of additional advertising budget can be incredibly valuable to just about any 501(c)(3) nonprofit organization.

Our team has been successful in helping accounts realize the benefits of expanding their reach through the Google Grants program by maximizing the financial opportunity available. This includes experience in meeting the criteria necessary to become eligible for the increased GrantsPro program. Take advantage of this amazing opportunity and increase your nonprofit advertising efforts right away. Contact JumpFly today and learn how we can help you apply for and manage your Google Grant advertising account.