On November 15th, Microsoft named JumpFly as one of a very select group of top performing partners to act as trusted advisors with the Bing Network.
Elite Partners are made up of less than 3% of the Microsoft recognized partner agencies in the United States. As a Bing Ads Elite Partner, JumpFly will further their expertise and service provided to clients through access to exclusive training, marketing and technology development.
This Elite Partner recognition by Microsoft demonstrates that JumpFly continues to lead the way in their industry after 13 years of focusing only on PPC management. JumpFly is proud of their all in-house team of professionals who help more than 450 small and mid-sized advertisers achieve great PPC results. JumpFly’s experts look forward to helping clients capitalize on expanding their Bing advertising as it continues to grow globally, with nearly one third of PC search market share in the US, over 20% in the UK and over 10% in five additional markets.
“JumpFly has demonstrated to be a key partner for Bing Ads and we’re excited about their participation in the Bing Elite partner program. The service, training and expertise JumpFly is able to provide are helping our customers achieve better results,” said Lynne Kjolso, Bing Ads General Manager, Americas Search Sales.
For more details about JumpFly, please visit www.jumpfly.com
For more details about the Bing Partner Program please visit: https://aka.ms/bingpartnerannounce
Back in April, the Bing Ads team announced their new Bing Shopping Campaigns beta. And after four short months, on August 6th, Bing Shopping campaigns launched to all US Bing Ads customers. This new campaign type is similar to Google Shopping campaigns that have been in place since replacing Product Listing Ads last year. If you are an advertiser who is currently using Bing Product Ads and/or Google Shopping campaigns, you will love the new Bing Shopping Campaigns.
One of the most notable benefits to the new Bing Shopping Campaign type is that you can import your Google Shopping campaigns easily. If you’ve spent time optimizing your shopping feed for Google, it’s nice to see that you can import from Google AdWords without a headache. Hooray for Google and Bing playing nicely together and eliminating double work for advertisers and PPC management companies! (One caveat about Bing Shopping is that there is not Bing Ads Desktop Editor support yet, but Microsoft says that it is coming soon.)
Other benefits to Bing Shopping Campaigns include:
- API support, streamlined management through the Bing UI,
- Additional reporting,
- Enhanced insight into the performance of the campaigns.
It’s never been easier for Bing advertisers to connect with potential customers. Another great feature of Bing Shopping Campaigns is the ease of management through the Bing UI which includes competitive intelligence for more efficient campaign optimization.
With Bing Shopping Campaigns out of Beta, it’s the perfect time to start working with a professional PPC management company like JumpFly to get the ball rolling. Bing Shopping is an excellent way to start getting highly-qualified potential customers to your site.
As advertisers, we are always looking for ways to reach our customers. In PPC advertising, that way begins with choosing the right keywords. There are many online tools available that can help you generate lists of keywords that are closely related to your products/services. Some are free, like the Google AdWords Keyword Tool, some require monthly or even yearly memberships, such as products like Wordstream and Keyword Discovery.
Most of us are familiar with the available keyword research tools that are out there, but there is one more that deserves a mention. It is a free plug-in from the people of Microsoft. As long as you have a Bing Ads account, and use the ’07 or newer versions of Excel, you’re just a few clicks away from a quite powerful, insightful research tool – Bing Ads Intelligence.
With Bing Ads Intelligence, you can generate keyword lists while working in Excel. This intuitive interface allows you to pull fine-tuned search data from Microsoft and Yahoo! websites, create and customize keyword research templates that apply directly to your business, as well as find more affordable keywords to maximize your investment. Not only can you gain insight into average performance, demographic targeting, bid estimation and traffic volumes, but this great tool also automatically organizes the information so you can easily understand the data that is being provided.
If you’re like me, finding the best keywords possible is the goal. If you feel like you’re just not getting the results you crave, I suggest adding the Bing Ad Intelligence tool to your keyword research arsenal. You won’t be disappointed.