Knowledge is the Foundation To Success  

The team at Google Ad Innovations that brought you Call Metrics, Seller Star Ratings Extensions, Broad Match Modifier and more has recently announced AdWords Automated Rules.   This exciting new innovation allows advertisers to schedule automatic updates and changes to their AdWords account based on specific criteria.  Advertisers can now schedule automatic changes on the Campaign, Ad Group, Ad and Keyword level without having to manually log into their AdWords account.  Automated Rules has been designed to help save advertisers time by allowing them to manage their AdWords account more efficiently.

What does this mean for you, as a Google AdWords advertiser?  Here are some practical examples:

*  You have a post-holiday super sale that you want to make sure to advertise on starting on December 26^th, but you are out of town with limited access to email or technology.  No problem!  Simply write the ads, set the Automated Rule to turn them on at midnight on December 26^th then sit back and relax knowing that they will be taken care of for you.

*  You have done extensive research that shows that your peak shopping days are Monday, Friday and Saturday.  You have also found that your least productive sales day is Tuesday.  Using AdWords Automated Rules, you can create a rule to automatically increase your budget on your peak days and automatically decrease it on Tuesday.  This ensures that your visibility is improved on days when you know people are most likely to purchase.

*  You know that your keywords convert best when they are in position 3 or higher.  AdWords Automated Rules allows you to create a rule in your PPC campaign or ad group that will automatically increase the maximum CPC (cost-per-click) bids for all keywords with a position below 3.  You can choose to increase the bids either by a percentage or by a static amount.  Automated Rules will look at the data for the timing parameter that you determine in order to make the adjustments that you require.

Another important feature of AdWords Automated Rules is that you are encouraged to preview the results of the rules that you create.  This preview function allows you see a list of the changes before they are actually implemented so that you can make sure that you are making the most beneficial changes to your account.  Automated Rules are also easily managed within the Google AdWords interface using the Control Panel and Library section.  There, you are able to view, pause and keep track of the changes that are being made automatically to your account every day.

With Google AdWords and their plethora of available tools, anyone can advertise online.  However, a professional PPC Management Company like JumpFly is highly recommended.  Professional account managers know the tricks of the trade to keep your PPC accounts optimized and running smoothly.  Contact us today to see how we can help increase your ROI.

In the past few weeks, quite a few JumpFly clients who advertise on Google AdWords have been reaching out to ask about the seller star ratings that are now showing up in sponsored link ads shown on Google.  So, we did a little digging to answer the question:

How can I show my Google AdWords ads with Seller Ratings Extensions?

Here is what we found out: Only certain ads are eligible to appear with the new Seller Ratings Extensions and none of the current account settings need to be changed in order to be eligible.  Once a Google AdWords advertiser meets the criteria listed below, the distribution of their ads with the Seller Ratings Extensions is automatic.  This means that the ads are automatically opted in to showing seller ratings with the ads on Google Product Search.

Here are the criteria:

* Advertiser’s campaign must be opted in to Google search.

* Advertiser’s campaign must be targeted to the United States ONLY.

* Advertiser’s business must have at least 30 unique reviews and a rating of four stars or higher on Google Product Search.

* Advertisers do NOT have to have a Google Merchant Center account to be eligible to have their ads shown with the Seller Ratings Extensions.

* Advertisers will only be charged if the headline of the ad is clicked on.  Clicks on the review link are free.

While this is a wonderful extension to Google’s ever growing list of product extensions designed to help merchants provide their potential customers with highly targeted and relevant information when searching, some merchants may not be too keen on the idea.  To opt out of this extension, the merchant will need to complete a form requesting that Google disable the Seller Rating Extensions in their ads.  Google does not recommend this as the Seller Rating Extensions “is likely to increase the amount of qualified traffic” to their website from their ads.

Personally, I think this is a marvelous addition to Google arsenal of Ad Extensions.  With the internet FULL of sites like Yelp, Ripoff Report, Consumer Reports, Trip Advisor, Epinions, etc. it’s blatantly obvious that reviews and ratings matter to the average consumer.  This is Google’s way of inching one step closer to the ideal, perfectly targeted and extremely relevant PPC ad. If you think that your business could benefit from a professional PPC Management Company, please feel free to contact Jumpfly.  PPC is all we do.

Google AdWords Remarketing was recently launched to all AdWords advertisers after successful beta testing since last March. This powerful new technology enables advertisers to place ads in front of visitors who have already been to their website and are now surfing websites that are part of the Google Content Network.

For example, let’s assume that you own Randall To Go, a local restaurant delivery service. Let’s also assume that through various forms of advertising, you attract hundreds of visitors per day to learn about your service. If you have setup Google Remarketing, you can now re-reach these visitors when they are searching websites that are part of Google’s Content Network, which is an incredibly large number of websites. In fact, according to Google, the Google Content Network reaches 80% of global Internet users. So after potential new clients visit Randall To Go, they can now be re-targeted with a new set of ads if desired when they are visiting any number of websites, including Gmail. So a potential visitor can visit Randall To Go, and then be targeted in their Gmail account for a remarketing ad. This remarketing ad can then offer coupons of incentives if desired. The potential for this technology seems rather staggering as it benefits both advertisers and website publishers as well.

You can also run a number of remarketing campaigns at the same time. This can be especially powerful. For example, back to the Randall To Go example, this business can use Google AdWords Remarketing to effectively place unique ads in front of visitors that were potential customers, and can place a totally different set of remarketing ads to appear to visitors who visit the “Become a Partner” page. Previous visitors looking to dine may see a remarketing ad with a coupon while visitors who had previously looked to partner can be exposed to ads explaining the benefits of partnering.

Google states that, “Remarketing is a great way for businesses to reach users who are likely to be highly receptive to their ads and special offers… It helps advertisers and websites get higher returns. It also means more relevant and useful ads for users, and more opportunities for your customers to receive special offers and discounts that may be of interest to them.” I tend to agree. Here at JumpFly, we recently implemented Google Remarketing for various clients, but it is still too early to determine the direct impact from these efforts. Time will tell how powerful this new feature really is, but if used properly, it sure seems to make a lot of sense for everyone involved: advertisers, publishers & users. Thanks Google for providing yet another great tool for your advertisers. Contact a qualified PPC Management Expert to learn more.