Knowledge is the Foundation To Success  

Unless you have been living under a rock the last 12 months, I am sure you have heard about the TREMENDOUS (1500%) growth that Twitter has experienced.  Although they have been appearing regularly in all types of media outlets, many were wondering how Twitter planned to monetize itself.  In the late part of 2009, Twitter inked lucrative search deals with both Microsoft and Google to allow Twitters Tweet Stream to show up in search results (and a similar deal with Yahoo! is currently pending).

So, how else does Twitter plan on making a profit?  Answer:  PAID SEARCH

Twitter recently announced that it is planning to launch its own online advertising program this year which will resemble the Google AdWords PPC platform.  According to reports, these future Twitter ads will use the same 140 (or fewer) character parameters as users Tweets.  Ad results will be tied directly to Twitter users’ searches and will not appear unsolicited in their Tweet Stream – which is critical.  The fact that Twitter will not show unsolicited ads to their users is greatly appreciated by this Twitter user.  There is already enough “spam” in most Tweet Streams, adding advertisements to the mix would be enough to drive some users crazy.

Although the proposed Twitter advertising platform will be similar to Google AdWords, it will also have one major difference.  Instead of offering Twitter advertising direct to advertisers, they will be targeting ad agencies and buyers.  This is just one more reason to take you online advertising business to the next level and use a professional PPC Management Company like JumpFly.

Google AdWords recently notified advertisers that, beginning this week, all ads that lead to sites on hosted domains must have display URLs that match their destination URLs exactly.  This change only affects advertisers who use websites on hosted domains and does not impact those who have display URLs that go directly to a regular site.

For Example:  JumpFly would like to advertise their blog to bring in new readers.  Before this display URL policy change, JumpFly would have been able to use the display URL www.JumpFly.com/Blog (or something similar if desired).  However, after this policy change is implemented, the example display URL would need to be www.Blog.Jumpfly.com.

Going forward, ads that do not include the additional information in the display URLs will be disapproved during the AdWords ad review process.  Google AdWords advertisers will be notified via e-mail that their ads require editing before they can go live and a suggested display URL will be provided.  Google is also encouraging AdWords advertisers to proactively adjust all ads that might be affected by this change.

This Google AdWords display URL policy change is understandable and conducive to the smooth user experience that Google prides itself on providing.  Advertisers not currently utilizing the services of a PPC Account Management company will need to go through the campaigns in their AdWords accounts to make sure their ads are compliant with this new display URL policy change. 

The Google AdWords display URL is a potentially valuable tool that is unused or underused by many pay-per-click (PPC) advertisers. Don’t make the mistake of neglecting this valuable piece of online advertising real estate. It can partially act as an additional advertising line if used wisely.

Google recently announced that beginning in January 2010 they will be showing location targeted business phone numbers and addresses in Mobile Ads that are viewed on high end smartphones.  This new feature will allow people searching from their mobile device to click-to-call businesses just as easily as they click to visit websites.

This is an exciting development for pay-per-click (PPC) advertising because these click-to-call actions are extremely relevant leads and should be frequently converted into customers.  When searches are performed on high-end mobile devices with full HTML browsers (iPhones, Android, Palm WebOS), Google AdWords will communicate with the user’s mobile GPS to determine geographic location of the search.  With this information, Google is able to show the phone numbers and business addresses for the closest advertisers which will appear in a fifth line of ad text.  This is an extremely convenient development for people who use the mobile browsing capabilities on their phones.

This is not only exciting for potential customers, but for advertisers as well.  Advertisers will be charged the exact same way they are charged for clicks to their website and will not incur additional charges for receiving a call from a click.  Who doesn’t want more highly targeted, relevant traffic for the same price, right?

In order to make Google AdWords Mobile Ads appear with a location-specific click-to-call phone number, advertisers need to make sure their Google AdWords Campaigns are targeting all mobile devices with full HTML browsers.  Phone numbers and business addresses must also be added in the locations section of the Campaign settings.

To learn more about implementing click-to-call Google AdWords Mobile Ads, contact a qualified PPC Management Company.