Knowledge is the Foundation To Success  

JumpFly is proud to launch The PPC PULSE, a free monthly newsletter that focuses on the most relevant pay-per-click (PPC) news and events. Follow what’s going on at Google AdWords, Microsoft adCenter, Yahoo, Facebook and more.

Hundreds of PPC related news articles come out every day, making it challenging to keep up with the rapidly evolving PPC industry.  JumpFly’s qualified team of certified professionals is dedicated entirely to PPC and therefore keeps up with the most recent and relevant industry changes every day.  Now the most relevant information is being shared with all who are interested via The PPC PULSE.

Sign up now and have the latest PPC news emailed to you every month.  It’s a great way to keep up with the industry without spending countless hours sifting through all the most recent news. Follow what the professionals in the PPC industry are paying attention to in The PPC PULSE, where each PPC newsletter provides brief summaries of recent PPC related events along with links to more information.

JumpFly takes newsletter subscribers’ privacy very seriously.  Email addresses will be used only for the purpose of The PPC PULSE.  Subscriber information will not be shared, sold or used for any other purpose. Please review our Privacy Policy for more information.  Users can also unsubscribe at any time.  Enjoy your copy of the inaugural PPC PULSE today.

More about JumpFly:

JumpFly professionally develops, implements and manages Google AdWords and Microsoft adCenter PPC advertising accounts. Proper setup and management of these powerful programs will likely make the difference between an advertiser’s success or failure. JumpFly’s full-service solution enables clients to focus on their core business while attaining the best possible results from their search engine marketing campaigns. JumpFly is a Google AdWords Certified Partner and Microsoft adExcellence Member. JumpFly assists more than 300 clients, offers a money-back-guarantee and has an A+ rating from the BBB.

The Google AdWords Display URL suddenly & quietly became much more prominent. After a lifetime of banishment to the bottom row of search engine ads and listings, the display URL now proudly appears directly below the title.  I did not see any news or press about it, but this is a pretty big change in the PPC landscape.

Now, more than ever, taking full advantage of the display URL at Google AdWords can be of tremendous value.  It lets users know where they would be going if they click on the ads and also acts as a valuable advertising line.  For example, a florist with the URL flowershop.com could use a display URL like www.flowershop.com/Free-Shipping.  Any reputable PPC Management company should always try to maximize their clients’ ads’ effectiveness and taking advantage of the display URL should be part of that effort.

Furthermore, this new layout for ads is the same for both natural and paid listings.  At Google, the paid ads, particularly the top ads, blend in fairly well with the natural listings.  The new Google AdWords report that enables top vs. side segmentation often highlights significantly higher CTRs received by ads in those top positions.  It certainly behooves Google to have users click on their paid listings, which may be part of the impetus behind these recent changes.

One concern I have heard about this strategy is regarding the creation of a display URL for a web page that does not really exist; The danger here is if someone were to copy the “invented” display URL into another browser and then receive an error message instead of the desired website.   Though I am sure this is rare, I do suspect that it happens, which is why I suggest adding a simple piece of code to your website that will redirect users searching for any non-existing pages to your homepage.  That is exactly what I did for our website at JumpFly.

Finally, the Google AdWords display URL stands out with its green font, drawing users’ eyes to it. This is not a line that should be neglected.  If you didn’t already, it’s time to respect the Google AdWords display URL.

While the entire world is a twitter with Google’s latest attempt to dethrone Facebook in the social media space, advertisers are left wondering how the Google+ Project and the new +1 feature will impact their paid search efforts through Google AdWords.  The Google AdWords Team has informed us here at JumpFly that we should think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see.  Google has also said that the +1 feature will offer potential customers a more personalized and relevant searching experience which should result in better leads and more qualified clicks on your PPC ads.

In order for users to be able to take full advantage of the +1 feature, they must be logged into their Google account and have an active Google Profile.  If they are not sure whether they have a Google Profile, Google will prompt them to create one if they try to +1 something without it.  The new +1 platform is very intuitive and linked to all things Google.   Users’ Gmail and Google Talk contacts will all be added to their social connections, as well as people they follow on Google Reader and Google Buzz.  Google users should be aware that if they +1 a site or an ad, their social connections will be able to see that if they stumble upon the same site or advertisement.  This may lead people to re-think +1ing anything unsavory that grandma or grandpa may not approve of.

While the idea is very similar to Facebook’s “Like” buttons, Google+ and the +1 button have a far greater potential reach than Facebook, with both searchers and advertisers.  The +1 button will be viewable when users are searching on Google.com, but it is currently unavailable on search partners, mobile search or the Google Display Network.  Google has assured us that advertisers will not be charged when users +1 their ads or sites, only actual clicks will be charged, so no change there.

Overall, I expect that Google’s new +1 could be extremely beneficial for paid search marketers.  Consumers have been looking to their peers for recommendations since the beginning of time and +1 allows word of mouth marketing to flourish without speaking an actual word.  These personal recommendations from trusted sources should result in better CTR’s and ROI for advertisers.  Once again, only time will tell if the Google+ Project and the new +1’s will take away part of Facebook’s social media empire.  Stay tuned!