In my humble opinion, one of Twitters best features is the fact that it helps businesses connect with their customers on a personal level.  Customers can use Twitter as a platform to inform a company about their experiences with that company’s products or services, whether good or bad.  This one-on-one customer interaction should ultimately help businesses provide a better customer experience to the people who have to power to make their companies successful.  Twitter also allows businesses to keep people informed on industry happenings, tips, tricks and so much more.

So, JumpFly has bitten the bullet and has joined the Twitterverse!  We may not have gathered as many followers as Kanye West (@KanyeWest), but we hope to be able to provide interesting and relevant content to our Twitter followers.  JumpFly has been ranked as TopSEO’s #1 PPC Management Company for the last two years and now it is time to share our wealth of information with our tweeps.  We hope to build our twibe of followers by providing useful, inspirational, interesting and compelling information about Pay-Per-Click Advertising on Google, Yahoo and MSN’s Bing.

If you are on Twitter, please take a moment to follow @JumpFly – we are confident that you will find our content relevant and informational.  Hopefully we will become Twitter’s PPC Management Authority.  Stay tuned to see what we have to offer!

How can I show my Google AdWords ads with Seller Ratings Extensions?

Here is what we found out: Only certain ads are eligible to appear with the new Seller Ratings Extensions and none of the current account settings need to be changed in order to be eligible.  Once a Google AdWords advertiser meets the criteria listed below, the distribution of their ads with the Seller Ratings Extensions is automatic.  This means that the ads are automatically opted in to showing seller ratings with the ads on Google Product Search.

Here are the criteria:

* Advertiser’s campaign must be opted in to Google search.

* Advertiser’s campaign must be targeted to the United States ONLY.

* Advertiser’s business must have at least 30 unique reviews and a rating of four stars or higher on Google Product Search.

* Advertisers do NOT have to have a Google Merchant Center account to be eligible to have their ads shown with the Seller Ratings Extensions.

* Advertisers will only be charged if the headline of the ad is clicked on.  Clicks on the review link are free.

While this is a wonderful extension to Google’s ever growing list of product extensions designed to help merchants provide their potential customers with highly targeted and relevant information when searching, some merchants may not be too keen on the idea.  To opt out of this extension, the merchant will need to complete a form requesting that Google disable the Seller Rating Extensions in their ads.  Google does not recommend this as the Seller Rating Extensions “is likely to increase the amount of qualified traffic” to their website from their ads.

Personally, I think this is a marvelous addition to Google arsenal of Ad Extensions.  With the internet FULL of sites like Yelp, Ripoff Report, Consumer Reports, Trip Advisor, Epinions, etc. it’s blatantly obvious that reviews and ratings matter to the average consumer.  This is Google’s way of inching one step closer to the ideal, perfectly targeted and extremely relevant PPC ad. If you think that your business could benefit from a professional PPC Management Company, please feel free to contact Jumpfly.  PPC is all we do.

The broad match modifier is a new keyword targeting option. (The existing match types are broad, exact and phrase.) I’m a firm believer in using exact and phrase match terms in an account, but am very leery of using broad match. Broad match allows Google to show on searches that they think are related to your keywords. I use this example when I’m explaining broad match to clients: you are a fruit seller and all you sell is apples, so you advertise on the keyword apples. Google decides that an apple is a fruit, therefore they could show you on searches for oranges or bananas. Not a good use of your advertising dollars.

A couple other examples from my clients at JumpFly: how about finding out one of your clients ads is showing on the term “nudist camp?” (My client runs a kids summer camp.) Or how about a moving company spending thousands of dollars on what turned out to be the term “movie” because Google was mapping to the word “moving.”

So broad match has not been my favorite match type, unless a client has a large budget and wants huge amounts of traffic.

But with the new broad match modifier, I can try more broad match terms for my clients because it gives me more control. Basically, when I put a plus sign in front of a keyword, Google will know that that particular term has to be in the search or will match on close variants. (Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and rood words, like “floor” and “flooring”.) Here’s an example: if the term is +golf +shoes, your ad will show for “gulf shoes” or “golf sport shoes”.

Broad match modifier just came out of beta testing in the UK and Canada. I’m looking forward to seeing how it works for my clients, as I’m doing my own beta testing for a few clients. If it works, I’ll start adding it to more of my clients accounts. If you are interested in seeing how the broad match modifier might be able to work for your business, contact a professional PPC Management Company.

“AdWords Editor is unable to check or post some of your changes, because doing so would cause you to  exceed AdWords account limits. In order to complete your request, please revert some of your  unposted changes or delete some items, then retry your request. For more information about AdWords account limits, please contact AdWords Support. (Error number: 17)”

Typically this error only appears after working long and hard in your account adding new keywords, ad groups and ads, so seeing it is especially frustrating.  If you have received this error, check your campaigns, ad groups, keywords and ads to make sure you are within the Google AdWords Account limits:

Standard AdWords Account

* 25 campaigns
* 2,000 ad groups per campaign
* 2,000 keywords per ad group
* 50 ads per ad group (any format)
* Approximately 50,000 total keywords per account

If you find that you need more space in your account and you anticipate exceeding the Standard AdWords Account size limits, you can e-mail AdWords support and request your account be expanded:

Expanded AdWords Account

* 100 campaigns
* 10,000 ad groups per campaign
* 5,000 keywords per ad group
* 50 ads per ad group (any format)
* Approximately 100,000 keywords per account

Hopefully this information will help the next time you run into the dreaded AdWords Editor “Error number: 17”

Sitelinks allows advertisers to place additional links underneath their existing text ads.  Instead of sending users to the default landing page, Google Ad Sitelinks will display up to 4 additional Destination URLs which allows potential customers to choose where on your site they would like to visit.  This gives users more control and allows them to get where they want much quicker than having to navigate from the home page to the specific section of your site they wish to visit.

In order to have access to this type of enhancement, your ads must meet a certain high quality threshold.  If your account qualifies, you will find this special feature under your Campaign Settings tab under the “Networks, devices, and extensions” header.  If enabled, you will have an option to click Edit next to the Ad Extensions section.  From there, you will be prompted to add up to 10 specific Destination URLs with custom link text.   Depending on the term searched by users, Google will decide which links are most appropriate to be shown and they will be displayed underneath your current ad copy.

Google Sitelinks are becoming increasingly popular with advertisers interested in both driving sales to their website and branding their company.  According to Google, companies need to have “extremely high” quality scores and top positioning to be considered for Google Sitelinks.  This is Google’s way of assuring that the true cream of the search query will rise to the top and attract the most attention to the Sitelinks feature.

In the days of fierce Internet competition, Google Sitelinks has become increasingly attractive to advertisers who need to protect themselves against retailers or competitor attempting to outbid them for the pay-per-click auction of their brand’s keywords.  The only drawback that I can see is that searchers will more often click on the sponsored link instead of the advertiser’s organic listing.  Good for Google, maybe not so good for the advertiser.

This is yet another reason to have a professional PPC Management Company in place to see whether using Google Sitelinks is profitable for your company.

So, how else does Twitter plan on making a profit?  Answer:  PAID SEARCH

Twitter recently announced that it is planning to launch its own online advertising program this year which will resemble the Google AdWords PPC platform.  According to reports, these future Twitter ads will use the same 140 (or fewer) character parameters as users Tweets.  Ad results will be tied directly to Twitter users’ searches and will not appear unsolicited in their Tweet Stream – which is critical.  The fact that Twitter will not show unsolicited ads to their users is greatly appreciated by this Twitter user.  There is already enough “spam” in most Tweet Streams, adding advertisements to the mix would be enough to drive some users crazy.

Although the proposed Twitter advertising platform will be similar to Google AdWords, it will also have one major difference.  Instead of offering Twitter advertising direct to advertisers, they will be targeting ad agencies and buyers.  This is just one more reason to take you online advertising business to the next level and use a professional PPC Management Company like JumpFly.

For Example:  JumpFly would like to advertise their blog to bring in new readers.  Before this display URL policy change, JumpFly would have been able to use the display URL www.JumpFly.com/Blog (or something similar if desired).  However, after this policy change is implemented, the example display URL would need to be www.Blog.Jumpfly.com.

Going forward, ads that do not include the additional information in the display URLs will be disapproved during the AdWords ad review process.  Google AdWords advertisers will be notified via e-mail that their ads require editing before they can go live and a suggested display URL will be provided.  Google is also encouraging AdWords advertisers to proactively adjust all ads that might be affected by this change.

This Google AdWords display URL policy change is understandable and conducive to the smooth user experience that Google prides itself on providing.  Advertisers not currently utilizing the services of a PPC Account Management company will need to go through the campaigns in their AdWords accounts to make sure their ads are compliant with this new display URL policy change. 

The Google AdWords display URL is a potentially valuable tool that is unused or underused by many pay-per-click (PPC) advertisers. Don’t make the mistake of neglecting this valuable piece of online advertising real estate. It can partially act as an additional advertising line if used wisely.

Now, according to Google AdWords and what we’ve seen in our own management efforts, it is a much better idea to start with a smaller PPC advertising account and expand slowly.

There are two reasons for this. 

Quality Score

First is the need to establish a good quality score.  Using extremely targeted terms and matching them carefully to your ad copy is the best way to establish a high quality score in your account.  There are other factors, of course, but these are the most controllable aspects of the quality score calculation.

The 80/20 Rule

Second is the smart use of your time and money.  Business owners are busy people.  The methods that you use to grow your business should be chosen carefully with respect to your time and your expenses.  What we see again and again with all of our clients is that 20% of the keywords in a PPC account (actually, it’s probably more like 5-10%), make up 80% of the traffic and conversions for the business. 

What does this mean to you?  For the best effect, you should focus your time and expense on those 20%.

The Catch

The problem, in many cases, is that we don’t really know what the 20% is until we test them.  Yes, keyword research and competitor research reveals a lot of data on what the top keywords are for a particular industry.  However, until those keywords are tested with your ad copy, your call to action, and your business model, we don’t really know which ones will be in the top 20.  It has to be  tested.

So, for the best PPC results and the best use of your time, you should start with a small, targeted account with tight ad groups and focused, effective ad copy.  But – this tight campaign should then be expanded based on the actual results. A qualified PPC Management Company will provide a complimentary consultation to help you determine the best route for your PPC Campaigns.

URL Changes Impact PPC Advertising

Twice in the last month I’ve had clients change their website URLs without telling me (and one of the other PPC account managers here had it happen to them just yesterday). I either find it because PPC ads start getting declined at Google AdWords or Yahoo, or conversions drop off, or something happens that I go snooping around to check.

There’s very little that’s worse than clicking on a PPC ad and seeing “Server Error: 404 – File or directory not found.” And it’s so easy to prevent it.

If you are changing your URLs, please, at the very least, do a 404 error redirect to your home page or site map. Another better option is to create a Custom 404 page.  Or better yet, do a redirect to the correct new page, so a searcher lands on what they expect to see.

A 404 error redirect will send a person right on to your homepage instead of landing on the dreaded stock 404 page. A custom redirect can even communicate more information like a “personal” message and how they can solve it (By the way, having a custom 404 Error page is a good practice, regardless if you change your URLs or not. In fact, I previously wrote a blog called “404 Errors – Save Those Clicks” ). And the best way of all is redirecting each old URL to the new, correct URL, so that the searcher doesn’t even know there was anything wrong.

And of course, please let your PPC Management Company know – preferably BEFORE the change happens. If we have access to the new site mapping, we can have your change-over ads ready to go when the site change happens. Or at least know that it’s happening so we can fix everything fast instead of spending money on wasted PPC advertising clicks.

make sure that your Pay-Per Click (PPC) advertising budget is not on the chopping block first.  PPC advertising is unique in that, when set up and maintained properly; it provides solid data about the ROI it generates.  The back end analytics and reporting systems available through Google AdWords allows you to see where your money is being spent and what truly works to provide your business with the highest ROI possible.  Why spend valuable marketing dollars on unproven advertising mediums when search engine marketing can be easily tracked and measured?

Due to the highly competitive nature of the Google AdWords, Yahoo! Search Marketing and Bing (Microsoft adCenter) marketplaces, developing and maintaining a strong and effective PPC campaign has become increasingly difficult for the average business owner.  Platforms and features are changing on a weekly basis. Since most are busy expanding their client base and servicing current customers, learning the proper way to build and manage an effective PPC campaign can be low on the priority list.  The Pay-Per-Click Advertising options for business owners are minimal: either hire an in-house online marketing employee or outsource to an expert.  As I am sure you are aware, the costs associated with hiring an employee are substantial and get higher and higher each year.  Between insurance benefits, 401k/IRA contributions, Social Security payments, taxes, salary PLUS your marketing budget – outsourcing your PPC advertising is likely the most cost-effective option. Furthermore, a qualified PPC Management company will ensure that your online advertising dollars are spent wisely.

JumpFly keeps up with the latest innovations and technological advances that the PPC industry provides.  JumpFly is an award winning PPC Management Company.  While they haven’t won quite as many awards as Taylor Swift did at the CMA’s last night, they are working on it! 

So now I ask you this question:  Why not put an industry expert to work for you to see what they can do to increase your ROI and bring qualified traffic to your site?

The confidentiality of our clients is important so I am not revealing any names here, but I would like to share some actual numbers that we have seen here at JumpFly as a result of our efforts. I looked at some PPC advertising data samples from the first quarter of 2008 and compared them to the first quarter of 2009. Sure, I can make these numbers up, but it’s just much easier to show you the real numbers as they truthfully exist.

JumpFly Client #1

1st Quarter 2008 – 139 conversions at $351.55 each with a total spend of approx. $49,000.
1st Quarter 2009 – 295 conversions at $125.51 each with a total spend of approx. $37,000.

Yes, they spent about $12,000 dollars LESS but more than DOUBLED their number of conversions. True story.

JumpFly Client #2

1st Quarter 2008 – 205 conversions at $62.82 each with a total spend of approx. $21,000.
1st Quarter 2009 – 301 conversions at $32.47 each with a total spend of approx. $10,000.

Yes, they spent about $11,000 dollars LESS but increased conversions by nearly 100 more. True story.

JumpFly Client #3

1st Quarter 2008 – 252 conversions at $9.87 each with a total spend of approx. $2,500.
1st Quarter 2009 – 1,859 conversions at $5.91 each with a total spend of approx. $11,000.

Yes, the spend is greatly increased as we took their business to a whole new level, while bringing their conversion costs down. Huge sales growth with conversions growing over 1,500 compared to the same time period a year earlier. True story.

JumpFly Client #4

1st Quarter 2008 – 4,027 conversions at $9.04 each with a total spend of approx. $36,000.
1st Quarter 2009 – 5,204 conversions at $6.36 each with a total spend of approx. $33,000.

Yes, they spent about $3,000 LESS while growing conversions over 1,000 at a lower cost. True story.

And the numbers above don’t take into the account the time and worry these business owners took off their shoulders by outsourcing their PPC management.

I’m not saying that professional PPC management will produce the same results for every company, but very positive results certainly can come from having a professional pay per click management company like JumpFly assisting you along the way. During these tight economic times, can you afford not to?

More about Jack

We all know about Google’s Keyword Tool which provides traffic information for your terms but a limitation on the Keyword Tool data is that it is either global or country based (the column labeled “local” now, means U.S. or whatever country was selected at the top of the page). 

This traffic data is good if you are running a national campaign – but not as useful for geographically targeted campaigns.  It can be used to determine relative traffic between keywords (i.e., what gets more traffic? Car dealer or Auto dealer?), but it falls short if you are trying to figure out what to expect when you when you are running campaigns in just Dallas or Los Angeles.

So, what I use for local traffic data is the Google Traffic Estimator.  You enter your keywords (however many you want) and a specific region – anywhere from a country, to a state, to a city or even a zip code with a radius.  If you like, you may also enter your desired daily budget and your CPC. 

The results? The traffic you can expect in one day for each keyword in the region you selected!  Now, keep in mind, there are the same limitations to this data as there are with the Google Keyword Tool – I find the traffic data to be more accurate than the estimated CPC. But it’s a good starting point.

The Google AdWords Traffic Estimator provides extremely powerful data for your Google AdWords campaign efforts. You should use this data to decide where to spend the majority of your time.  Any reputable PPC management firm would always suggest the majority of your time should be spent on keywords that can drive the most targeted traffic to your site.  Don’t waste your valuable time on terms that don’t deliver direct benefit (because they just aren’t searched on very often). That doesn’t mean don’t have them in your account, just don’t spend the majority of your time on them. Focus your attention on the top terms.  Yes, you would have seen this data yourself once your campaign was running for awhile, but this gives you the boost to focus on the right terms from the very beginning. 

Google Analytics provides great information, but one issue that can arise is when Google Analytics transaction numbers and the Google AdWords conversion tracking numbers don’t jive. I know that different packages are not going to track exactly the same, but most of the time, they are close enough that it’s not a big deal. However, a big issue arises when you have an e-commerce site and a decent percentage of people don’t order on their first visit, but come back and order at a later date.

Here’s the problem: Google AdWords tracks “first touch” – if someone searches on a term, clicks on your ad and comes to your site, does not order at that moment, but comes back a week later, AdWords will log the conversion back that first date and attribute the sale to AdWords. Analytics on the other hand tracks “last touch.” In our same scenario, if someone were to search, click an ad, visit the site and leave, then come back a week later, Analytics would attribute that search to organic or other, unless they did a search and clicked on an ad again. Not a big deal if a majority of visitors order on the first visit, but if you have a large amount of people who order at a later date, this can be present a huge problem.

I have two clients who have this issue. For one of them, 40% of visitors don’t order on their first visit, and the other is 50%. And you guessed it, there’s a 40% and 50% difference in AdWords conversions and Analytics transactions. They can’t get a true picture of their PPC ROI with Google Analytics because they only see the revenue for anyone who ordered the first time they visited the site.

The big question is why is that? You would think that, both being Google products, they would track the same way, or at least have an option to track that way, but they don’t. Frustrating for both me and my clients!

But, I’ll explain how to get around this dilemma in my next Blog.

More about Nikki

This is especially silly, since any experienced pay-per-click (PPC) advertising manager knows that using the keyword that someone searches on in your ad helps increase CTR. I’ve never understood the fact that a company will allow someone to sell their product, but not allow them to use the product’s name to advertise it, but it happens all the time.

Under the existing Google Trademark Policy, you can contact the BrandX company and get written approval to use the trademark in your ad. But a lot of times it’s a time-consuming process – Google requires very specific language sent in an email to their trademark policy department, you can’t just use a blanket letter from the company or verbal permission. With some companies it was ridiculous in how long it took to get the required email. The bigger the company, the longer it seemed to take. I had one client that it took a month-and-a-half to get approved by legal – a four-line sentence took three lawyers and a month-and-a-half of time.

So I’m very glad to see Google has revisited their trademark policy, and the new policy seems pretty reasonable. There’s some pretty specific guidelines for the trademark use because we wouldn’t want anyone to be able to use any trademark as they saw fit. Here’s the new Google Trademark Policy, in a nut shell:

1. You can use a trademarked term at Google AdWords if you use it in a generic or descriptive way and not in reference to that specific trademark. I’m thinking Kleenex instead of tissue.

2. You can use the trademarked term at Google AdWords if you are a reseller of the trademarked product and your landing page and website clearly demonstrate that you can purchase that trademarked product. Since you are a reseller of BrandX cameras, you could now say that in your ad.

3. You can use the trademarked term at Google AdWords if you are a seller of replacement parts, components or compatible products and your landing page and website clearly demonstrate that you can purchase the trademarked product. If you sold camera bags and lens that were compatible with BrandX cameras, you could say so.

4. You can use the trademarked term at Google AdWords if your site is for “non-competitive and informative details”. The “advertiser may not sell or facilitate the sale” of a competing product of the trademarked term. Basically, you can’t advertise on BrandX, take them to an “informational” site that sings the praises of BrandY versus BrandX and then try to sell them on BrandY.

Some other things to keep in mind. This new trademark policy is for US ads served on Google.com, and US users for Search and Content networks. Google started accepting new ads with trademarked terms on Friday, May 15th, but will not begin running them until June 15th. If you currently have ads with trademarked terms that are disapproved, you’ll need to resubmit them.

I’m really pleased with this new change to the Google AdWords Trademark Policy. I think Google did a fine job of improving the results a search user gets, while still respecting the rights of the trademark owners. We’ll see how it plays out, but I think it will benefit everyone involved.

More about Nikki

Hello all,

Instead of asking for help this time, I hope that I can provide some.  If you are managing or responsible for pay per click (PPC) advertising accounts, you may be able to relate to my experience or be interested in feedback about different ways in which to manage PPC.  If so, read on.

In the past 5 years, I have tried numerous solutions for managing the Google, MSN and Yahoo Pay Per Click accounts we use as part of our online marketing strategy.  While all of the solutions have sufficed during the time period they were used, I think the one that I currently have is what we will stick with for a while.  As the market has become more competitive, new options have developed and I have tried a few.

To review the history, I started with a one person consulting firm who managed the pay per click accounts.  She did fairly well setting them up but after setup, was really only changing the bids rather than actively managing the accounts.  She had another job and this was a part time gig for her.  I was happy with her work at the time (she was used for 2.5 years), but changes in my company required that I cut costs and I had to learn the task of managing the pay per click accounts myself.  I managed the pay per click advertising accounts for about 2 years and because it was only one of many responsibilities I had, I am sure that I did not do it very well.  I learned enough to be informed, but not enough to be really good.  Maybe just enough to be able to hire someone else to do it.

In the middle of last year I started looking for a technology solution for my pay per click management.  There are many, many pay per click technology solutions out there and I checked into a few of them.  One was a firm called “Efficient Frontier”.  These folks use the same concepts used in portfolio management to find the most efficient spend for your pay per click dollars.  Although I have not used them, I received good feedback regarding their service during my research.  Problem is, you really need to be spending over $30 – $50K per month to even consider this and at last check they do take a big piece of the spend (10% – 15%).  They are well suited for large organizations that spend millions of dollars per month or year on pay per click but not really for small guys like my company.  The other issue with efficient frontier for my firm is that we do not have any conversions online, all of our sales are offline.  This is more challenging for a company like Efficient Frontier, but I am sure they have made strides in meeting this market need (offline conversions) since I evaluated them a year ago.

Because we did not manage enough monthly spend to use Efficient Frontier, I moved on to two smaller firms that work somewhat similarly to Efficient Frontier in that they have developed pay per click optimization technology.  The firms are Yodle and Reach Local.  The difference between these firms and Efficient Frontier is that they are able to work with smaller firms that manage less spend AND they use “reverse proxy” technology to link a phone call to a specific keyword search (using time of day, IP address matching and other proprietary tools).  In this way they have developed a way to better optimize pay per click spend for service companies like my own whose sales occur offline.  What was important to us with these companies was that their systems “learn” which keywords were driving the most calls and in this way bid higher for those keywords and lower for others that were not driving calls.

Unfortunately, my test pilot program for Yodle and Reach Local failed in both cases.  In both cases, I hired them to manage one small portion of our pay per click program (about 10% of monthly spend) to determine if they could succeed with it and from there add more spend to their management if they succeeded.  In both cases, the quality of service and communication were huge issues.  I was not able to speak directly to those persons that were managing the accounts day to day and for this reason, it seems that there was a lot lost in translation.  Some of the ads that were being used did not represent our brand well and that was not being communicated well by the intermediaries (sales folks).  In other cases, it did not seem that the sales team clearly communicated which keywords would be part of the program as the persons managing the account were bidding on keywords that were not in the contract and competed with our own current PPC bids.  The assurances that had been made before singing a contract about how much expertise the individuals who were managing the accounts had did not live up to expectations.  In other words, I was being told that I would have a PPC manager that had worked for companies in my industry and would therefore know many of the best practices for getting high conversion rates so that their technology systems did not have to work as hard to optimize our campaigns.  Things would happen more quickly for us in other words and lead to a quicker ROI.  None of the promises came true and I ended up cancelling both of these programs before they really got into the swing of things because of the host of problems that occurred in the three month contract periods.  This is not to say that either one of these companies does not have a viable (or valuable) model for managing pay per click.  It just didn’t work for me and what I needed.

This brings me to my current solution.  I am not even sure how I found JumpFly, Inc. but when I did, it struck me that they did not use any technology to manage their campaigns – they used real people.  Real people that I could talk to and e-mail.  I also started the month-tom-month contract with this company using only 10% of our monthly spend.  Within 1 month, I could tell that they were succeeding in vastly improving my ROI for PPC and I gave them all accounts (total of between $20K and $25K per month).  Prior to their management of the Google PPC account, I was paying approximately $16 for a conversion where a conversion was measured as the user reaching the “Contact Us” page where they can view our office locations.  This last month, the conversion cost was down to about $11.  During this time, the number of conversions has actually increased.  So, we are spending about 25% less than we were before, but getting just as many or more conversions.  Having started around $16K in spend per month for Google, we are now down to about $11K or $12K, and their service fees are much less than the associated cost savings.  I am very happy with this actively managed solution and wanted to recommend JumpFly, Inc. to any others in the Anderson network that are struggling with how to manage their pay per click advertising accounts. Finally, I sent out an e-mail last fall to the alumni group and one other alumnus had used them and gave them good marks as well. Check them out if PPC management has been a thorn in your side, like it was for me for five years.

Call me at 310-373-5000 if you would like to talk further about Jumpfly or PPC management.

Regards,
————————————-
Kevin DiCerbo
Celibre
23211 Hawthorne Blvd.
2nd Floor
Torrance, CA 90505
Office: (310) 373-5000
Fax: (310) 373-5012
www.celibre.com