JumpFly Recognized with Elite Status in New Expanded Bing Partner Program

November 21st, 2016 by Nikki Kuhlman

Microsoft042716v2On November 15th, Microsoft named JumpFly as one of a very select group of top performing partners to act as trusted advisors with the Bing Network.

Elite Partners are made up of less than 3% of the Microsoft recognized partner agencies in the United States. As a Bing Ads Elite Partner, JumpFly will further their expertise and service provided to clients through access to exclusive training, marketing and technology development.

This Elite Partner recognition by Microsoft demonstrates that JumpFly continues to lead the way in their industry after 13 years of focusing only on PPC management.  JumpFly is proud of their all in-house team of professionals who help more than 450 small and mid-sized advertisers achieve great PPC results.  JumpFly’s experts look forward to helping clients capitalize on expanding their Bing advertising as it continues to grow globally, with nearly one third of PC search market share in the US, over 20% in the UK and over 10% in five additional markets.

“JumpFly has demonstrated to be a key partner for Bing Ads and we’re excited about their participation in the Bing Elite partner program.  The service, training and expertise JumpFly is able to provide are helping our customers achieve better results,” said Lynne Kjolso, Bing Ads General Manager, Americas Search Sales.

For more details about JumpFly, please visit www.jumpfly.com

For more details about the Bing Partner Program please visit: https://aka.ms/bingpartnerannounce

Google AdWords Message Extensions – Click to Message

October 31st, 2016 by Kelly Levine

adwords-message-extensions-click-to-messageWe live in a fast-paced world. With the use of smartphone technology, people can multi-task like never-before. Mobile communication is getting faster, smarter and more efficient. Live phone calls are becoming a thing of the past with nearly two thirds of smartphone users using messaging more than five times a day. People know what they want and expect immediate action, but also like to respond to messages in their own time, when it is most convenient to them.

Google AdWords has been offering users unique ways to connect with products & services for 16 years, and is staying on beat to the ever-changing needs of the consumer. Therefore, they have created Message Extensions. These extensions are click-to-message ads that give users the ability to start a conversation and communicate in the time they see fit.

Want to book a reservation at a local 5-star restaurant? Search the restaurant, click the text message bubble within the ad, and send a text asking about table availability. Because that restaurant is equipped with a phone number that can send and receive text messages, they can easily and quickly reply.

Does this sound like a feature you’d like to try in your AdWords account? It’s a free extension, and it is here (if you don’t see it in your account yet, keep checking as it’s a rolling change from Google)!

Contact JumpFly today to discuss this and the many other useful tools that Google AdWords can offer your business.

Yahoo Gemini Search Ads

December 7th, 2015 by Stephanie Shaw

BLOG-gemini-search-adsLast week I covered Yahoo Gemini Native ads. This week is all about Yahoo Gemini Search Ads.

While Yahoo can deliver search ads for up to 49% of desktop traffic, Gemini has done most of their enhancements on the mobile search experience.  They’ve made a richer and more helpful ad to enable the consumer to take action quickly.  The new Yahoo Mobile search enables action by showcasing the best results from top sources across the web and industry leading partners.  It also drives engagement through a new look and feel built around people, places and things, and the way you use your phone on the go.  This new experience has been successful for them with sessions increasing by 80%.

You can create search campaigns in the Gemini user interface, but if you are a power user like us, you are probably asking yourself: “Where’s the editor?”  There isn’t one…yet.  Your best bet on building search campaigns in Gemini is to create limited ad groups with only your top performing keywords.  Alternatively, your Yahoo account manager can import your Google or Bing campaigns.

Here’s a summary of the features available with Yahoo Search Ads:

  • Keywords: Target with broad, modified broad match, phrase and exact match keywords.  Negatives are exact or phrase match.  Keywords can have their own destination URL.
  • Ad Specifications: The big benefit of Yahoo search text ads are the generous 50 character titles.  The other character limits are pretty standard with 150 for the description and 35 for the display URL.  Ad rotation is automatically set to optimized.  Ads support the use of dynamic text.
  • Targeting:
    • Geographic Areas – Like Native Ads, you can target by country, state, city, DMA and radius around coordinates. Radius can be specified in increments of 1 mile up to 500 miles specified by longitude and latitude. Geo Bid Adjustments are available from -90% to +900%.  Bid adjustments can only be made through bulk upload or via the API.
    • Time Of Day – Ad scheduling is possible in 15 minute increments.  Scheduling can only be done through bulk upload or via the API.
    • Device – Bid modifiers are available for all three devices.  Desktop from 0-100%. Smartphone from -100% to +300%. Tablet from -20% to +300%.  Bid adjustments can only be made through bulk upload or via the API.
  • Ad Formats:
    • Sitelink Extensions – While these are not enhanced with description lines, you should definitely include them.  They can only be added through bulk upload or via the API.
    • Call Extensions – These do not use a forwarding number for tracking and can only be added through bulk upload or via the API.
  • Product Ads: This is currently an open pilot and is only available on smartphones and tablets.  Desktop testing is underway, but it is not yet open to advertisers.  These must be set up through your Yahoo account manager.

I’ll talk about my final thoughts on Yahoo! Gemini next week.