Knowledge is the Foundation To Success  

Google AdWords recently notified advertisers that, beginning this week, all ads that lead to sites on hosted domains must have display URLs that match their destination URLs exactly.  This change only affects advertisers who use websites on hosted domains and does not impact those who have display URLs that go directly to a regular site.

For Example:  JumpFly would like to advertise their blog to bring in new readers.  Before this display URL policy change, JumpFly would have been able to use the display URL www.JumpFly.com/Blog (or something similar if desired).  However, after this policy change is implemented, the example display URL would need to be www.Blog.Jumpfly.com.

Going forward, ads that do not include the additional information in the display URLs will be disapproved during the AdWords ad review process.  Google AdWords advertisers will be notified via e-mail that their ads require editing before they can go live and a suggested display URL will be provided.  Google is also encouraging AdWords advertisers to proactively adjust all ads that might be affected by this change.

This Google AdWords display URL policy change is understandable and conducive to the smooth user experience that Google prides itself on providing.  Advertisers not currently utilizing the services of a PPC Account Management company will need to go through the campaigns in their AdWords accounts to make sure their ads are compliant with this new display URL policy change. 

The Google AdWords display URL is a potentially valuable tool that is unused or underused by many pay-per-click (PPC) advertisers. Don’t make the mistake of neglecting this valuable piece of online advertising real estate. It can partially act as an additional advertising line if used wisely.

JumpFly, the top ranked Search Engine Marketing Consultants in the US, was awarded the 2009 Best of Elgin Award in the Search Engine Marketing Consultants category for the 3rd year in a row. Each year, the U.S. Commerce Association (USCA) selects outstanding local businesses they believe have achieved exceptional marketing success in their local community and business category. Only companies that enhance the positive image of small business through service to their customers and community are chosen.

The USCA was established with the intention to recognize the best of local businesses in their community. The organization works exclusively with local business owners, professional associations, chambers of commerce and other business advertising and marketing groups to help promote local business activity through public relations, marketing and advertising. JumpFly was selected for the 2009 USCA Best of Local Business award in the Search Engine Marketing Consultants Category based on information gathered by the USCA and data provided by third parties.

Based in the Chicago suburb of Elgin, Illinois, JumpFly has served as the leading Search Engine Marketing Consultants for small and medium businesses throughout the United States for over 10 years. Specializing in PPC Management, JumpFly’s sole purpose is to enable its clients to maximize the results of their PPC advertising efforts while saving time and money. As proven Search Engine Marketing Consultants, JumpFly has earned several industry awards, in addition to the USCA recognition, due to its commitment to client satisfaction and successful client results. In 2009, JumpFly received an “A” grade from the Better Business Bureau and was also proudly recognized as TopSEOs’ #1 PPC Management Company in the US.

“We are grateful to be recognized for providing a valuable service to our community and our clients. This award is a testament to our staff and their ongoing contributions and dedication. We are fortunate to have a group of committed professionals that all have the same goal in mind, and that is to help our clients achieve success. An over-abundance of self proclaimed search engine marketing consultants often makes identifying truly qualified companies a challenge. This award and others achieved by JumpFly over the past several years, in addition to our clients’ ongoing success, help demonstrate why JumpFly is the PPC Management Authority.”

Google’s recent roll out of real-time search results has the search-engine-optimization (SEO) world in a tailspin.  Google real-time search functionality pulls information from social networking sites like Twitter, Facebook and MySpace and displays them in the Google search results.  Having this type of real-time information available has the potential for HUGE positive (and negative) implications for brand building. 

Picture this:  You are not running a pay-per-click (PPC) advertising campaign, but relying only on SEO to bring business to your site.  A potential customer searches your business name on Google because they are interested in buying your product.  In the search results, they see a live feed containing information from a disgruntled customer who was unhappy with your product and/or customer service.  This dissuades your potential customer and they decide to buy the product you are selling somewhere else.  FAIL. Google real-time search certainly didn’t do this advertiser any favors.

Don’t fear – there are benefits to having a pay-per-click campaign in place during this time of SEO doubt.  First of all, your PPC ads will frequently show up higher than the Google real-time search feed so potential customers will see them before they have an opportunity to view the live feed.  Second, the sponsored search results are typically viewed as trustworthy. This means that your message as a PPC advertiser will be stronger and likely displayed higher on the page than a random post from an anonymous Twitter user. Furthermore, the Google real-time search information will be constantly changing, while your PPC exposure can be controlled. Contact a qualified PPC Management Company for a free consultation.

In light of this new uncertainty in the SEO industry, marketers will likely race to get the top natural positions in order to appear above the real-time search feed.  During this fierce competition for the top natural position using SEO; it appears that NOW might be the perfect opportunity to invest more of your marketing budget in your PPC advertising efforts in order to gain control of your online presence.