Knowledge is the Foundation To Success  

Google AdWords Quality Score – Sometimes Slow is the Way to Go 

We certainly live in a fast-paced world where instant gratification is king.  And that is very apparent in the world of pay per click (PPC) advertising.  People search for items or services, ads are displayed immediately, people click the ads to be brought to the page where their desired item is sold or where the desired service is offered, then they purchase that item or service right there on the spot if it suits their needs.

So, if you are starting a Google AdWords campaign and you have 1,000 items to sell on your website, shouldn’t you advertise on all 1,000 items right from the beginning?  Won’t that bring you the most sales?  Won’t that be the quickest way to profitability?  Not necessarily.  It’s just not that easy. 

A strong initial Quality Score on Google is crucial to long-term success in the PPC advertising marketplace.  If you flood your account with thousands of low-traffic keywords, you will not build up that strong initial Quality Score, and in fact may be shooting yourself in the foot by branding your new account with a terrible Quality Score.  Too much too soon, is something you should seriously consider avoiding right out the gate for your new Adwords campaign.

The beauty of PPC advertising is it in its flexibility.  You can always add more keywords later.  You can always continue to grow and improve the account.  You have the power to shape it to serve your needs.  Don’t be too anxious to throw everything out into the marketplace before you establish a desirable AdWords Quality Score.

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Google News:

New G1 Phone/ Android Operating System News
Early last week, the first cell phone with Google’s Android software was released, called the G1. The new G1 Google phone will be available in stores October 22nd. It comes pre-packed with various Google services, encouraging use of the Internet on phones. Learn More.

Chrome Browser News
So far, Google’s new Chrome Web Browser is slow to be embraced. Various sources indicate that Chrome’s market share is about 1% and not increasing. However, it is just 1 month old. Here at JumpFly, analytics data informs me that 3% of our users access our website via Chrome.

Crazy GOOG Stock Price Swing
Apparently, a huge quantity of erroneous trades sent to the Nasdaq Stock Market, caused Google’s share price to swing wildly Tuesday afternoon, soaring as high as $485 per share and falling as low as $25! The errors were corrected the next day, but for those involved, this must have seemed like total insanity at the time.

Google AdWords News:

New Quality Score Improvements
Per Google, new Quality Score improvements are getting rolled out this week. The three main improvements are:

1. Quality Score calculations will be more accurate
2. Keywords are no longer marked ‘inactive for search’
3. ‘First page bid estimates’ replace ‘minimum bids’ 

View Nikki’s recent article about Google’s quality score update to learn more.

Google Site Statistics Logo News
Attention everyone using Google AdWords conversion tracking - As of this week, conversion tracking users are no longer required to display the “Google Site Stats” logo on the conversion pages of their web sites. Learn more.

Google AdWords Launched Smart Positioning Beta
The goal of Google AdWords Smart Positioning is to place an ad in the most cost-effective position each time it is displayed on Google and the search network, with the end goal of achieving more clicks for the same total cost.

And to cap it off, Google just announced an ambitious $4 trillion plan to “transform our economy from one running on fossil fuels to one largely based on clean energy”. Well if anyone can pull it off, it’s these guys. So what’s next? Maybe Google for President? The way things are going right now, they just might get my vote!

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