Knowledge is the Foundation To Success  

While the entire world is a twitter with Google’s latest attempt to dethrone Facebook in the social media space, advertisers are left wondering how the Google+ Project and the new +1 feature will impact their paid search efforts through Google AdWords.  The Google AdWords Team has informed us here at JumpFly that we should think of the +1 button as a way for fans of your business to recommend what you offer, for all their friends and contacts to see.  Google has also said that the +1 feature will offer potential customers a more personalized and relevant searching experience which should result in better leads and more qualified clicks on your PPC ads.

In order for users to be able to take full advantage of the +1 feature, they must be logged into their Google account and have an active Google Profile.  If they are not sure whether they have a Google Profile, Google will prompt them to create one if they try to +1 something without it.  The new +1 platform is very intuitive and linked to all things Google.   Users’ Gmail and Google Talk contacts will all be added to their social connections, as well as people they follow on Google Reader and Google Buzz.  Google users should be aware that if they +1 a site or an ad, their social connections will be able to see that if they stumble upon the same site or advertisement.  This may lead people to re-think +1ing anything unsavory that grandma or grandpa may not approve of.

While the idea is very similar to Facebook’s “Like” buttons, Google+ and the +1 button have a far greater potential reach than Facebook, with both searchers and advertisers.  The +1 button will be viewable when users are searching on Google.com, but it is currently unavailable on search partners, mobile search or the Google Display Network.  Google has assured us that advertisers will not be charged when users +1 their ads or sites, only actual clicks will be charged, so no change there.

Overall, I expect that Google’s new +1 could be extremely beneficial for paid search marketers.  Consumers have been looking to their peers for recommendations since the beginning of time and +1 allows word of mouth marketing to flourish without speaking an actual word.  These personal recommendations from trusted sources should result in better CTR’s and ROI for advertisers.  Once again, only time will tell if the Google+ Project and the new +1’s will take away part of Facebook’s social media empire.  Stay tuned!

JumpFly, The PPC Management Authority, is launching a Twitter social media experiment at http://twitter.com/JumpFly. JumpFly will be giving away one new iPad to a random follower that retweets this promotion. This iPad giveaway will continue each month for the remainder of 2010, starting in September, resulting in 4 free iPads total. The only thing required for entry is for Twitter users to follow JumpFly’s Twitter account and then tweet or retweet the promotion in their own Twitter account. There is no form to fill out, no information to provide – simple follow, retweet and win.

Twitter has more than 100 million users and adds millions more each month. This experiment is an effort to embrace these users and determine the potential value that Twitter and social media can have for businesses. JumpFly’s objective is to spread the word about their top rated service and the value it provides. JumpFly hopes this promotion will expose their business to thousands of new people and many new potential clients. Please visit http://twitter.com/JumpFly & follow JumpFly for a chance to win a brand new iPad. Winners will be announced live via Twitter on September 15th, October 15th, November 15th and December 15th. 

JumpFly Twitter iPad Giveaway winners will be notified via Twitter and sent their new 16GB Wi-Fi iPad upon confirmation of their retweeting this promotion and receipt of the mailing address to send it. JumpFly staff & family are not eligible for this promotion. All contest participants must follow Twitter guidelines, or they will be disqualified. Anyone found using multiple Twitter accounts in an effort to win are violating Twitter guidelines and will be ineligible to win the iPad.

JumpFly professionally develops, implements, and manages Google AdWords, Yahoo! Search Marketing and Microsoft adCenter campaigns. JumpFly was selected as TopSEOs Best PPC Management Company and they pride themselves on their unmatched reputation of providing cutting edge knowledge and valuable experience to maximize clients’ PPC investments. JumpFly works month to month without contract and provides a money back guarantee. JumpFly is completely dedicated to customer satisfaction.

The promotional tweet is: @JumpFly is giving away a free #iPad every month! Just follow JumpFly & retweet this message. http://bit.ly/cycAjL #giveaway #free

Move over old timers, new players are in town. So out with the old and in with the new. Jay Cutler finally performed like the franchise quarterback he has the potential to become last night, beating Brett Favre and the Minnesota Vikings in a fairly impressive over-time victory. Youth over experience and history prevailed in the leadership spot last night.

The same can be said about the changing advertising landscape. The old timers like newspaper advertising and television advertising are finally starting to feel a more serious threat from the Internet as some of the largest advertisers in the world are making the shift online.  Two weeks back, Pepsi announced that they will not be advertising in next year’s Super Bowl, breaking from a 23 year tradition. Last year, Pepsico was one of the top four advertisers during the game, according to TNS Media Intelligence.

The decision to forgo the 44th Super Bowl comes as Pepsi prepares to launch a new cause-oriented marketing campaign. Pepsi has chosen to give away over $20 million in a social media marketing blitz that it is calling The Pepsi Refresh Project, debuting in 2010. Between1999 and 2009, Pepsi spent over $142 million on Super Bowl Ads. That is a lot of money that looks to be getting redirected. I suspect other businesses will continue to follow Pepsi’s lead as their efforts and various other advertiser’s online initiatives are continually proving successful. The Internet is quickly proving incredibly powerful and valuable to advertisers of all sizes.

While pay-per-click (PPC) advertising may not be the only online marketing solution for Pepsi or any business, the Internet provides advertisers so many different opportunities that there is certainly something that can benefit just about any advertiser. The key is to work with qualified search engine marketing consultants or a PPC Management Agency that will provide reliable and trusted guidance and service.